Regional Marketing Manager – Contract

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the annual and quarterly marketing strategies and growth initiatives for designated markets.

• Spot local business prospects, unique audience requirements, competitive challenges, market dynamics, and growth objectives.

• Create tailored market recommendations utilizing business performance data, customer and candidate insights, competitive analysis, and historical program outcomes.

• Convert business priorities into actionable local campaigns, programs, partnerships, and investment suggestions.

• Formulate business cases and briefs that outline objectives, target demographics, strategies, requirements, budgets, timelines, and success metrics.

• Act as the main marketing liaison for branch personnel and field leadership within the assigned markets.

• Build trusted partnerships and deliver pragmatic marketing advice rooted in local business demands and overarching enterprise goals.

• Collect, analyze, and disseminate market intelligence and business insights with Regional Marketing leadership and cross-functional teams.

• Assess and prioritize incoming requests and opportunities based on business significance, strategic alignment, market viability, capacity, and measurability.

• Communicate market strategies, decisions, expectations, progress, and outcomes to local stakeholders.

• Develop and implement local marketing initiatives from inception and strategy to execution, stakeholder communication, and performance assessment.

• Oversee local partnership identification, evaluation, relationship management, program development, execution, renewal suggestions, and performance tracking.

• Manage program strategies, briefs, budgets, timelines, deliverables, risks, and cross-functional necessities.

• Collaborate with the Events team when events are a suitable marketing tactic and coordinate event strategies and execution.

• Work in conjunction with Content Marketing, Brand Design Studio, Performance Marketing, Communications, Partnerships, Analytics, and other contributors.

• Ensure local programs and partnerships conform to Robert Half brand standards, specialized audience priorities, and broader marketing strategies.

• Oversee approved local program and partnership budgets and advise on future investments, enhancements, expansions, or discontinuations.

• Establish success metrics for programs and partnerships prior to launch in collaboration with Operations & Measurement and other data stakeholders.

• Monitor program execution, expenditures, engagement, field follow-up, and available business outcomes.

• Evaluate results, identify implications, and recommend whether to continue, modify, expand, or cease initiatives.

• Share insights, best practices, and market intelligence with Regional Marketing leadership and peers.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline is required.

• 6+ years of progressive experience in regional, field, local, integrated, demand, B2B, or related marketing positions.

• Proven experience in developing and implementing market-level strategies and programs linked to business or revenue objectives.

• Experience functioning as a marketing partner to branch staff, field leadership, sales teams, or business stakeholders.

• Proven track record in delivering local marketing initiatives from opportunity identification through execution and assessment.

• Experience in identifying, managing, and evaluating local partnerships or sponsorships.

• Skilled in developing briefs, budgets, timelines, stakeholder plans, and success metrics.

• Experience in coordinating content, creative, events, media, communications, analytics, and other marketing contributors.

• Preferred background in professional services, staffing, consulting, technology, or complex multi-location businesses.

• Proficiency in local and regional marketing strategy.

• Skills in market planning and opportunity identification.

• Strong business and revenue acumen.

• Experience in field relationship management and consultation.

• Ability in market intelligence and competitive analysis.

• Expertise in end-to-end program development and execution.

• Strong local partnership management skills.

• Proficient in program briefing and cross-functional coordination.

• Experience in budget management and making investment recommendations.

• Capable of prioritization, measurement, and optimization.

• Excellent relationship-building and consultative abilities.

• Ability to establish credibility with branch staff and field leadership.

• Skills to influence without direct authority.

• Strong written, verbal, presentation, and facilitation skills.

• Capacity to translate business needs into clear marketing recommendations.

• Sound judgment, organizational skills, and ability to manage competing priorities.

• Proficiency in marketing planning, project management, and workflow platforms.

• Familiarity with CRM, marketing analytics, and reporting tools.

• Skills in budget tracking and financial management tools.

• Proficiency in Microsoft Office Suite and Copilot.

• Ability to utilize AI-enabled tools for market research, insight synthesis, planning, program development, and reporting.

• Working knowledge of digital, social, email, paid media, content, event, and marketing automation channels.

🏝️ Benefits

• Medical insurance

• Vision insurance

• Dental insurance

• Life insurance

• Disability insurance

• Eligibility to enroll in the company 401(k) plan