Regional Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create and implement field marketing strategies that promote regional growth while aligning with both regional and global business goals

• Perform market research and assess trends, customer demographics, and competitive landscape

• Recognize growth opportunities and develop a bottom-up regional strategy

• Convert market data into actionable insights utilizing MEKKO charts, market models, and various analytical tools

• Collaborate with Sales, Commercial teams, Business Units, Commercial Development, and Marketing Communications

• Implement campaigns, demonstrations, educational events, trade shows, and customer symposiums

• Lead the execution of regional new-product launches through the DBS Launch Excellence process

• Plan, forecast, measure KPIs, and carry out post-launch evaluations

• Assess the effectiveness of marketing programs and modify plans based on performance data

• Enhance customer and market visibility to bolster competitive positioning and share of wallet

• Cultivate strong relationships with customers and external stakeholders through a customer-focused, value-oriented approach

• Report to the Director of EMEA Marketing as part of the EMEA Regional Marketing Team

⛳️ Requirements

• Extensive relevant experience in field marketing or product marketing, ideally within healthcare, medical technology, life sciences, or diagnostics

• Proven track record in market analysis, strategy formulation, and executing integrated marketing campaigns

• Skilled in distilling complex market data into actionable insights and quantifiable marketing strategies

• Experience collaborating effectively across commercial and cross-functional teams in a matrix organization

• Ability to manage multiple priorities and implement structured processes in a dynamic environment

• Willingness to travel within the designated region and throughout EMEA as necessary

• A valid driver’s license and an acceptable driving record may be required based on the territory

• Experience within the medical devices, life sciences, or diagnostics industry is advantageous

• Familiarity with anatomical pathology is a benefit

• Experience with Market Analytics MEKKO charts, market modeling, Salesforce, or Power BI is a plus

🏝️ Benefits

• Option for remote work within the designated region

• Opportunity to engage with a diverse and cooperative global community

• Continuous improvement environment through the Danaher Business System

• Opportunities for professional growth and development

• Involvement in customer visits, product launches, internal meetings, and industry events