Regional Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership and implement the marketing strategy and plan for North America to meet regional pipeline objectives.

• Generate quantifiable marketing pipeline results for North America.

• Develop a quarterly schedule of effective regional initiatives.

• Oversee trade shows, executive dinners, roundtables, webinars, and targeted account-based marketing (ABM) campaigns.

• Collaborate with Sales and Business Development Representatives (BDRs) to create, advance, and expedite enterprise opportunities.

• Tailor global campaigns and messaging for enterprise buyers in the US.

• Work in conjunction with the US PR agency on media opportunities, podcasts, and speaking engagements.

• Monitor campaign effectiveness, pipeline contribution, and return on investment (ROI).

• Create joint campaigns, webinars, and event activations with key partners such as Mercer, WTW, ADP, and Microsoft.

• Foster pipeline generated and influenced by partners.

• Optimize marketing development fund (MDF) opportunities and co-marketing investments.

• Develop scalable campaign kits for partner engagement.

• Lead the North American Customer Advisory Board.

• Establish a network of customer advocates and a customer champions program.

• Produce case studies, videos, reviews, and opportunities for event speakers based on customer success.

⛳️ Requirements

• At least 6 years of experience in field, regional, partner, or customer marketing in the enterprise B2B SaaS sector.

• Proven track record of owning or significantly contributing to regional pipeline objectives.

• Strong experience in close collaboration with Sales and BDR teams.

• Demonstrated success in managing enterprise events, executive programs, webinars, and ABM campaigns.

• Background in partner marketing, customer advocacy, or both.

• Proficient in using data to assess pipeline, campaign ROI, and overall marketing performance.

• Exceptional communication and relationship-building abilities.

• Proactive, hands-on attitude with the capability to work independently in a fast-paced environment.

• Experience in HR Tech, HCM, compensation, payroll, FinTech, or other complex enterprise software categories is highly desirable.

• Willingness to travel up to 30% within North America.

🏝️ Benefits

• A dynamic and autonomous work environment.

• An opportunity to make a significant impact and contribute to creating a fairer future for every employee.

• Collaboration with a passionate, diverse, and talented global team.

• Autonomy in career development.