Regional Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement scalable regional marketing strategies that foster new business growth, enhance retention, facilitate cross-selling, and support pipeline development.

• Collaborate with regional leadership and sales teams to pinpoint market-specific opportunities, priorities, and campaigns that align with overall enterprise objectives.

• Adapt and execute national marketing initiatives within regional markets while adhering to established national guidelines.

• Oversee Centers of Influence (COI) and marketing programs aimed at new business initiatives.

• Formulate carrier partnership marketing strategies and enablement initiatives.

• Spearhead prospect marketing and demand generation efforts.

• Create scalable, repeatable national programs for implementation across various regions.

• Develop frameworks and best practices to encourage regional adoption.

• Collaborate with national and regional stakeholders to ensure effective execution and adoption of marketing strategies.

• Evaluate campaign performance and regional marketing metrics, offering insights, recommendations, and ROI analysis.

• Utilize consolidated KPI dashboards to measure performance, prioritize initiatives, and guide resource allocation in partnership with the marketing operations team.

• Ensure alignment across marketing objectives, budgets, workflows, and regional priorities.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, or a related discipline.

• Over 7 years of experience in B2B marketing, ideally within the insurance or financial services sectors.

• Strong ability to write and communicate professionally and effectively across diverse platforms, including digital, social, and print media.

• Proficient in the complete Microsoft Office suite, with a strong emphasis on PowerPoint.

• Knowledgeable in marketing systems and business-oriented social media platforms, particularly LinkedIn, Facebook, and Instagram.

• Experience with HubSpot is a valuable asset.

🏝️ Benefits

• Medical/Rx

• Dental

• Vision

• Life Insurance

• Disability Insurance

• ESPP

• 401k

• Student Loan Assistance

• Tuition Reimbursement

• Free Mental Health & Enhanced Advocacy Services

• Paid Time Off

• Holidays

• Preferred Partner Discounts