Regional Marketing Lead – Northeast

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance commercial opportunities in rare NF1-PNs and cultivate relationships with thought leaders.

• Develop impactful customer experiences that support education and therapeutic considerations for healthcare professionals and patients.

• Collaborate across departments including Marketing, Sales, Market Access, Medical Affairs, Legal, Regulatory, and Compliance.

• Design customer engagement strategies, oversee peer-to-peer initiatives, and manage regional marketing activities.

• Coordinate congress participation and sponsorships, generate actionable insights, predict market trends, and gather competitive intelligence.

• Establish and nurture relationships with Key Thought Leaders, advocating and fostering connections with emerging leaders.

• Manage partnerships with academic institutions, professional associations, congress committees, and pathway committee members.

• Identify, develop, and execute regional KTL engagement strategies for OGSIVEO and forthcoming NF1-PN brands.

• Represent SpringWorks and the brand to KTLs and Medical Experts, liaising with the Executive team at key congresses such as ASCO and CTOS.

• Maintain lists of KTLs and stakeholders, along with engagement strategies and action plans.

• Implement and assess national and regional congress strategies.

• Create innovative Peer-to-Peer KTL programming and manage relationships with agencies.

• Monitor regional market trends and revise engagement plans accordingly.

• Identify thought leaders for speaker programs, advisory boards, conferences, and training sessions.

• Cultivate relationships across Sales, Marketing, Market Access, Medical Affairs, and Commercial teams.

• Contribute to brand planning and lead or assist in the execution of advisory boards.

• Identify and recruit speakers, oversee speaker training, and coordinate program execution.

• Develop KPI measurements aligned with national and local objectives.

• Ensure promotional tactics adhere to applicable laws, regulations, procedures, and branding guidelines.

• Create speaker decks, advisory board presentations, and KTL resources.

• Manage and reconcile event/activity budgets and expenditures.

• Direct annual national and regional congress planning, execution, measurement, and reporting.

• Oversee annual Peer-to-Peer planning, execution, measurement, and reporting.

• Lead quarterly and on-demand brand insights generation and reporting.

• Perform additional duties as assigned.

⛳️ Requirements

• BA/BS degree is mandatory.

• Minimum of 9 years of proven experience in brand marketing and sales within the pharmaceutical and/or healthcare sector, or 7+ years with an advanced degree (preferred).

• Demonstrated success in building relationships with external stakeholders and deriving business-relevant insights.

• Experience in Direct Thought Leader Engagement.

• Familiarity with Veeva Vault and PromoMats is preferred.

• Knowledge of the US Oncology landscape, including Community Oncology, Academic Oncology, GPOs, payer landscape, and Specialty Pharmacy stakeholders.

• Experience across promotional channels including P2P, Personal, Non-Personal, and Patient Marketing.

• Proven understanding of the US regulatory environment and experience navigating MLR review processes.

• Ability to influence both internal and external audiences while supporting strategic initiatives.

• Strong scientific knowledge.

• Capability to work cross-functionally, collaborate, and manage multiple projects at once.

• High proficiency in Microsoft Word, PowerPoint, and Excel.

• Strong analytical skills with the ability to tackle complex challenges.

• Excellent oral and written communication skills, along with effective presentation abilities.

• Comprehensive understanding of commercial business aspects and cross-functional strategic alignment.

• Expert knowledge of pharmaceutical operating guidelines.

• Skills in project and vendor management, including budget management, planning, prioritization, objective setting, and logistics execution.

• Experience in expense budget planning, tracking, and ROI measurement.

• Leadership capabilities and the ability to influence without direct authority.

• Willingness and enthusiasm to work in a fast-paced environment.

• High ethical standards and personal integrity.

• Availability to travel up to 75% of the time.

• Candidates must reside within the Eastern US.

🏝️ Benefits

• A discretionary annual bonus may be available based on individual and Company performance.

• Best-in-class benefits for SpringWorks employees.