Regional Head of Marketing, APAC

This is a fully remote position, open to applicants in Singapore.

📋 Description

• Implement the regional marketing strategy and development initiatives to drive revenue growth and enhance conversions.

• Partner with Brand & Product Marketing to execute regional programs.

• Recognize opportunities for regional growth, analyze customer segment trends, and monitor competitive activities.

• Enhance campaigns and boost performance marketing in collaboration with Growth Marketing and cross-functional leaders.

• Establish sales enablement initiatives and assist sales teams in generating new pipeline growth.

• Oversee direct agency relationships for the design and execution of localized campaigns.

• Act as the primary regional marketing liaison and escalate issues to the Regional Managing Director.

• Tailor marketing materials for local markets.

• Provide line management support, coaching, development, guidance, and escalation for Regional Marketing.

• Define locally relevant activities aimed at increasing PMI awareness and generating leads.

• Create KPIs and objectives, monitor marketing performance, report on results, and suggest necessary adjustments.

• Evaluate regional trends and prospective opportunities with the Growth Marketing lead and PMI analytics team.

• Develop regional marketing operational processes, field marketing support, and team collaboration.

• Stay informed about PMI strategy, solution capabilities, strategic direction, and team strengths.

• Foster relationships with global business teams and stakeholders.

• Embrace relevant Marketing Technology and Operations processes and governance.

⛳️ Requirements

• Bachelor's degree in marketing or a related field; MBA is preferred.

• At least 10 years of marketing experience; experience in a regional or global context is essential.

• Experience in a sales-driven environment within a growing global organization or a similar product setting.

• Capability to formulate high-level marketing strategies.

• Strong understanding of the technical, financial, and operational aspects of the organization.

• Proven success in vendor management.

• Ability to collaborate effectively across the organization and with external partners.

• Familiarity with marketing and relationship management tools and techniques, with the ability to present and apply them in both association and executive settings.

• Exceptional interpersonal and teamwork skills, demonstrated through team-based operational and strategic achievements, with the capacity to lead, retain, and develop staff.

• Experience in an agile, dynamic, and customer-focused environment.

• Outstanding communication, collaboration, presentation, and negotiation abilities.

• Proficient in English as the business language.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Potential travel up to 25%.