Regional Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist Sales teams in formulating and implementing account-based or statewide marketing strategies that yield results.

• Cultivate strong relationships with sales leadership to evaluate CRM data, including pipeline and growth-area opportunities.

• Create and spearhead field demand generation initiatives and campaigns.

• Utilize account-level, state, or national sponsorships to generate new business prospects, nurture leads, and expedite existing opportunities.

• Aid in the execution of implementation, retention, and renewal efforts alongside sales and customer success teams.

• Develop a regional marketing strategy that aligns with sales objectives and plans.

• Analyze state/local market education dynamics to meet state requirements.

• Oversee a marketing calendar that includes demand generation campaigns, education-agency sponsorships, webinars, events/tradeshows, and market trends.

• Collaborate with the events team to manage tradeshows, conferences, and custom events.

• Convey state and local marketing initiatives and outcomes, including ROI and KPIs, to sales and marketing stakeholders.

• Collaborate with sales enablement and engage in sales and product training.

• Travel periodically throughout the year with sales teams to participate in events and customer meetings.

⛳️ Requirements

• Bachelor's degree (B.A.) or a master's degree from an accredited four-year college or university.

• Preferred experience in marketing to the PreK-12 education sector and/or a background in education technology.

• Minimum of 5 years of relevant marketing experience and/or training, ideally in field marketing or sales enablement.

• Demonstrated experience in executing marketing initiatives, including planning, prioritizing, and implementing strategies.

• Proficient in MS Office applications.

• Experienced in event planning software for both in-person and virtual events.

• Familiarity with CRM systems, marketing automation, content management, and project management software.

• Proficiency in AI and the ability to leverage AI tools for enhancing marketing planning, campaign execution, content creation, reporting, and sales enablement.

• Capacity to think strategically and independently while executing plans effectively.

• Exceptional verbal and written communication skills, effective in both face-to-face and virtual interactions with sales, customers, and marketing partners.

• Highly organized and adept at managing multiple projects simultaneously, thriving in a fast-paced sales environment.

• Creative and innovative, with a knack for developing novel engagement strategies for PreK-12 education marketing targets.

• Metric-driven with the ability to extract insights from complex marketing data.

• Recommended expertise in AI for a Field Marketing Manager role, including using AI to summarize account and market insights, personalize campaign messaging, identify follow-up opportunities post-events and webinars, analyze performance metrics, create initial content drafts, and enhance productivity in CRM, marketing automation, project management, and reporting workflows.

🏝️ Benefits

• World Class Health Benefits: Medical, Prescription, Dental, Vision, Telehealth.

• Health Savings and Flexible Spending Accounts.

• 401(k) and Roth 401(k) with company match.

• Paid Vacation and Sick Time Off.

• 12 Paid Holidays.

• Parental Leave (20 total weeks with 14 weeks paid) & Milk Stork program.

• Tuition Reimbursement.

• Life & Disability Insurance.

• Well-being and Employee Assistance Programs.