Regional Activation Manager – West

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the complete execution of regional activations, which includes sourcing venues, coordinating vendors and staffing, managing on-site logistics, and overseeing day-of activities.

• Adapt national campaign ideas for specific market audiences in the West region.

• Administer the regional budget, ensuring expenditures align with the plan and deliver measurable ROI.

• Establish and nurture relationships with local partners, venues, and vendors.

• Act as the main point of contact for stakeholders in the region.

• Travel within the region as necessary, approximately 50–60% of the time, to provide on-site activation support.

• Transform broader brand strategies into impactful and locally relevant experiences.

• Guarantee consistent, high-quality execution throughout the region.

• Work collaboratively with cross-functional teams and local partners to enhance brand awareness, increase consumer engagement, and achieve business objectives.

⛳️ Requirements

• Minimum of two years of relevant experience.

• Proven experience in translating brand strategy into memorable, real-world experiences.

• Capability to tailor national priorities for consumers and communities across the West.

• Strong partnership-building skills with internal teams, external partners, vendors, and local stakeholders.

• Experience managing activations from concept to execution.

• Proficient in managing timelines, budgets, logistics, and partnerships.

• In-depth understanding of culture, consumer trends, and market dynamics.

• Ability to excel in a fast-paced and uncertain environment.

• Naturally curious and proactive self-starter attitude.

• Excellent problem-solving skills and the ability to prioritize tasks effectively.

• Strong attention to detail.

• Ability to handle multiple projects at once.

• Proficient in both written and verbal communication.

• Capable of simplifying complex information to facilitate decision-making.

• Comfortable spending significant time in the market and traveling throughout the West region.

• Located in the Los Angeles area.

• Passionate about dogs.

🏝️ Benefits

• Competitive market compensation and equity packages.

• Comprehensive healthcare, dental, and vision coverage.

• Company-supported mental health benefits.

• 12 weeks of paid parental leave.

• Competitive 401k plan with company matching.

• Flexible paid time off.

• Discounts on fresh food for your dog.

• Dog-friendly office located in SoHo.

• Pet interruptions during video calls and in-person meetings are encouraged.

• Biannual employee surveys.

• Training programs for managers.

• TFD camps.

• Support from the Human Resources team.