Regional Account Manager – On Premise

This is a fully remote position, open to applicants in Colorado, +2 more states.

📋 Description

• Accelerate the growth of the portfolio, broaden distribution, and enhance brand visibility across Texas, Colorado, and Oklahoma.

• Assess account performance against KPIs, pinpoint areas for improvement, and execute action plans for profitable growth.

• Establish and nurture partnerships with distributor Key/Regional Accounts teams.

• Collaborate with Campari State Managers, On Premise Channel Managers, District Managers, and teams focused on chain accounts.

• Activate multi-unit on-premise dining accounts while facilitating the sell-in and implementation of Campari portfolio programs.

• Execute plans for availability, visibility, and activation that support the brand strategy.

• Conduct customer meetings and provide fact-based selling presentations.

• Create compelling selling narratives and programming initiatives to enhance distribution and depletion activities.

• Oversee new product launches and coordinate launch plans with Brand Management and Trade Marketing.

• Monitor competitive landscape, consumer insights, and category trends to uncover account opportunities.

• Direct local Field Sales, promotional agencies, and CCM managers in account activation and marketing initiatives.

• Manage the execution of customer programs and sales strategies through distributors.

• Develop alignment plans for distributors and contingency strategies for market gaps and execution challenges.

• Oversee the assigned budget while achieving market share, growth, NSV, and volume objectives.

• Formulate sales plans, provide forecasts, and assist with Sales & Operations Planning.

• Conduct program reviews to enhance trade marketing investment and ROI.

⛳️ Requirements

• 5–7 years of experience in FMCG sales, ideally within the beverage alcohol sector.

• 3–5 years of direct experience with Regional Accounts, including some exposure to Distributor management.

• A Bachelor’s degree is required, preferably in Business Administration or a related discipline.

• Knowledge of budget management and KPI achievement.

• Experience in reviewing and calculating pricing strategies.

• Background in category management.

• Excellent verbal and written communication abilities.

• Strong negotiation skills.

• Profound understanding of Nielsen, Technomic, Datassential, and other relevant data sources.

• Familiarity with product sales and crafting persuasive selling narratives.

• Exceptional organizational and planning capabilities.

• Ability to juggle multiple priorities within a multi-brand portfolio.

• Capacity to work both independently and cooperatively within a team setting.

• Proficiency in MS Teams, Word, Excel, and PowerPoint.

• Familiarity with CRM systems and VIP.

• Outstanding presentation skills.

• Willingness to work weekends and extended hours, typically 3+ nights per week.

• Ability to travel as business requires, usually 3–4 days per week and over 50% of the year.

• Must possess a motor vehicle and a valid driver's license.

🏝️ Benefits

• Comprehensive employee benefits package.

• Eligibility for discretionary bonuses.

• Equal employment opportunities for all.

• Fair compensation and equal opportunities.

• Fair Pay Certification.