Referral & Lifecycle Marketing Lead

This is a fully remote position, open to applicants in Illinois, +2 more states.

📋 Description

• Take full ownership of the comprehensive strategy for user engagement, lifetime value, and sustainable product-led growth.

• Act as the financial and analytical strategist for initiatives focused on product-led growth.

• Attract, recruit, and lead a high-performing team dedicated to growth.

• Collaborate with Product teams to design user experiences that foster growth and long-term engagement.

• Manage financial metrics, opportunity sizing, and offer economics.

• Formulate business strategies that promote growth, profitability, and competitive advantage.

• Oversee and mentor analysts; provide coaching and guidance to associates.

• Create product and pricing strategies while directing product-level data modeling and analytics.

• Spearhead direct-to-consumer marketing and strategic initiatives for retail-channel products.

• Generate customer insights that inform new experiences, technologies, and go-to-market strategies.

• Enhance credit performance through trend analysis, risk modeling, hypothesis testing, monitoring, and evaluation.

• Manage business requirements and implement product strategies effectively.

• Supervise multiple projects and programs simultaneously.

• Work collaboratively with IT, Sales, Operations, Finance, and other teams at Capital One.

• Drive improvements in quality, volume, service, and profitability.

⛳️ Requirements

• Bachelor's Degree.

• Minimum of 4 years of experience in quantitative analysis.

• Minimum of 4 years of experience in qualitative analysis.

• At least 2 years of experience in people management.

• A minimum of 2 years of experience in project management.

• Proven interest and skill in artificial intelligence.

• Capacity to utilize AI in personal projects, AI-driven development settings, or AI-agent automations.

• Strong quantitative and analytical skills.

• Excellent business judgment, leadership qualities, and integrity.

• Experience in leading teams.

• Strong executive communication abilities.

• Skills in strategic influence, interpersonal relations, and negotiation.

• Results-oriented mindset in uncertain and dynamic environments.

• Preferred: Master’s Degree.

• Preferred: Over 2 years of experience in financial services.

• Preferred: More than 1 year of experience in consulting.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Comprehensive, competitive, and inclusive health, financial, and additional benefits supporting overall well-being.

• Sponsorship for employment authorization may be considered for qualified new applicants.

• Opportunity for remote work.