Programmatic Media Director – Awareness

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary authority for clients in Programmatic and Awareness Media while overseeing the comprehensive media strategy and performance of client campaigns.

• Take charge of the complete campaign strategy and execution across programmatic platforms, particularly focusing on The Trade Desk, along with direct media partnerships.

• Create and implement integrated media strategies across programmatic, endemic, CTV, linear TV, OOH, print, and other awareness channels.

• Establish and manage direct publisher and media partnerships, including negotiations, media planning, activation, and reporting.

• Develop and present multi-channel media plans that include distinct budget allocations, KPIs, pacing, and testing roadmaps.

• Drive ongoing optimization leveraging a thorough understanding of real-time bidding, audience segmentation, platform algorithms, and overall media performance.

• Work collaboratively with creative and analytics teams to create test-and-learn strategies that enhance campaign effectiveness across various channels.

• Maintain high-quality communication with clients, providing strategic recommendations, performance reports, and actionable next steps.

• Keep abreast of trends in ad tech, emerging media opportunities, platform capabilities, and data privacy regulations to guide and future-proof campaign strategy.

• Evaluate performance across channels, synthesize insights, and produce executive-level reporting and recommendations.

• Formulate strategic roadmaps and test plans that align with client business goals, emphasizing efficiency, scale, and brand impact.

• Mentor and train junior team members on programmatic and general media planning and activation best practices.

⛳️ Requirements

• A minimum of 5 years of experience in paid media with extensive, hands-on expertise in Programmatic advertising.

• Strong proficiency in at least one major DSP, such as The Trade Desk, DV360, or Amazon DSP; experience with The Trade Desk is highly preferred.

• Proven experience in establishing and managing direct media partnerships across endemic, CTV, linear TV, OOH, and/or print to support broader awareness media strategies.

• Demonstrated skill in publisher negotiations, media planning and strategy, campaign activation, and reporting.

• Experience in developing sophisticated, multi-channel media strategies encompassing both programmatic and direct media buys.

• Proficient in media analytics, forecasting, pacing, testing, and converting insights into actionable recommendations.

• Comfortable managing multi-million-dollar media budgets while being accountable for campaign KPIs and broader business objectives.

• Excellent communication and client-facing skills, capable of simplifying complex media strategies and fostering alignment.

• Strong understanding of attribution, measurement, audience strategy, and incrementality testing.

• A self-starter with the ability to excel in a fast-paced, entrepreneurial, and collaborative environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and training.

• Flexible work hours and remote work options.

• A dynamic and inclusive workplace culture.