Programmatic Media Buyer – Setup

This is a fully remote position, open to applicants in United States.

📋 Description

• Support the growth of digital revenue through programmatic purchasing while meeting the expectations of Gray Digital Media’s clients.

• Identify and analyze target audiences.

• Oversee substantial budgets in real-time bidding scenarios.

• Provide insights on digital campaign performance reports internally.

• Track pacing and results for designated markets, ensuring that campaign KPIs and benchmarks are achieved within budget constraints.

• Recommend optimization and budget strategies based on key performance indicators and internal analytics.

• Supervise and manage the programmatic build/revision/QA/Comments queue.

• Assist in all phases of queues, including builds when necessary.

• Ensure minimal errors in basic build setups.

• Aid team members with troubleshooting and communication tasks.

• Engage in team meetings and participate in Slack discussions.

• Aid clients and internal stakeholders in understanding processes and performance metrics.

• Contribute to the development of training materials and onboarding sessions for Ad Ops and Sales teams.

• Perform additional duties as assigned.

⛳️ Requirements

• 3-5 years of experience in buy-side programmatic digital marketing, including daily operations within a DSP.

• Extensive knowledge of DSP platforms and their features.

• Experience with TTD is preferred.

• Proficiency in Excel (including pivot tables, VLOOKUP, INDEX MATCH, charts, etc.).

• Familiarity with Google Analytics, pixel creation and implementation, as well as Google Tag Manager.

• Experience in data visualization and first-party data activation.

• Capability to meet multiple deadlines in a fast-paced, deadline-oriented environment.

• Adaptability to change.

• Ability to excel in a high-volume and dynamic environment.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage.

• Health Savings Account with company contributions.

• Flexible Spending Account.

• Employer-paid life and disability benefits.

• Paid parental leave benefits.

• Adoption and Surrogacy Benefits.

• 401(k) Plan with matching and profit-sharing contributions.

• Employee Assistance Program.

• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage.

• Paid Time Off, including Relocation PTO.