Programmatic Media Buyer – Setup

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in driving digital revenue growth through programmatic purchasing.

• Support the expectations of Gray Digital Media’s clients.

• Identify target demographics.

• Manage significant budgets in real-time bidding environments.

• Provide internal insights regarding digital campaign performance reporting.

• Monitor pacing and performance for designated markets.

• Ensure that campaign KPIs and benchmarks are achieved within budget constraints.

• Recommend optimization and budget strategies based on KPIs and internal reports.

• Oversee and manage the programmatic build/revision/QA/Comments queue.

• Support all phases of queues, including builds as necessary, while giving priority to Premier clients.

• Maintain a low error rate on basic build setups.

• Assist team members with troubleshooting and effective communication.

• Participate in team meetings and engage in Slack discussions.

• Aid clients and internal stakeholders in understanding processes and performance metrics.

• Contribute to the creation of training materials and onboarding sessions for Ad Ops and Sales teams.

• Perform additional duties as assigned.

⛳️ Requirements

• 3-5 years of experience in buy-side programmatic digital marketing, including daily operations in a DSP.

• Advanced proficiency in DSP platforms and their features.

• Experience with The Trade Desk (TTD) is preferred.

• Excel power user, skilled in pivot tables, VLOOKUP, INDEX MATCH, charts, and more.

• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.

• Familiarity with data visualization and first-party data activation.

• Ability to meet multiple deadlines in a fast-paced, deadline-driven environment.

• Adaptability to change with ease.

• Capability to excel in a high-volume, dynamic environment.

• Outstanding internal and external communication skills.

• Upload a resume, cover letter, and references.

🏝️ Benefits

• Comprehensive Medical (Rx), Dental, and Vision Coverage.

• Health Savings Account with company contributions.

• Flexible Spending Account.

• Employer-paid life and disability insurance benefits.

• Paid parental leave benefits.

• Adoption and Surrogacy benefits.

• 401(k) Plan with matching and profit-sharing contributions.

• Employee Assistance Program.

• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage.

• Paid Time Off, inclusive of Relocation PTO.

• Emphasis on Caring.