Programmatic Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Lead, develop, and implement strategic digital media initiatives across programmatic media formats, such as display, video, and CTV.

• Provide thought leadership in programmatic strategies and execution across various agency business units.

• Create data-driven audience strategies for programmatic media initiatives.

• Design and oversee comprehensive testing strategies.

• Cultivate and enhance relationships with key media vendors.

• Implement brand safety measures and manage third-party measurement/ad-serving pixels.

• Execute daily campaign optimizations while overseeing campaign pacing and budget management.

• Support client-facing reports on campaign performance, data integrity, and insights development.

• Evaluate inventory availability and craft proposals for new client opportunities.

• Oversee management of creative assets, insertion orders, campaign artifacts, and documentation for launches.

• Manage the trafficking of campaign tags into DSPs, ad-serving platforms, and other ad-tech environments.

• Engage in cross-channel and cross-departmental planning, project management, performance assessment, and service integration.

• Clearly communicate and present work with confidence and clarity.

⛳️ Requirements

• Bachelor’s degree or equivalent experience.

• 2–3 years of hands-on experience with programmatic platform media buying.

• Expert-level familiarity with DSP platforms (e.g., Trade Desk, DV360).

• Proficiency in Excel, including Pivot Tables, VLookups, and other advanced functions.

• Active interest in and understanding of trends in the online advertising industry.

• Strong grasp of optimization strategies and testing methodologies across media buying platforms.

• Exceptional verbal and written communication abilities.

• Strong analytical skills, including quantitative analysis, and the confidence to make decisions based on data.

• Capability to lead a team and collaborate across various departments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work hours and a supportive work environment.

• Access to cutting-edge tools and technologies.