Program Manager, Marketing Communications – Enablement

This is a fully remote position, open to applicants in Alabama, +35 more states.

📋 Description

• Create and implement communication strategies, content, and enablement resources that support marketing programs, campaigns, and business objectives.

• Collaborate with Marketing, Retail Operations, and Strategy teams to convert initiatives into actionable communications and tools.

• Produce communication plans, presentations, playbooks, toolkits, webinars, training materials, and launch resources.

• Plan, oversee, and execute retail creative assets that align with business goals and market trends.

• Design content and communication calendars for events, campaign rollouts, and model-year transitions.

• Lead the creation of annual events and seasonal marketing assets in partnership with agencies and internal teams.

• Track creative budgets and monitor campaign performance, metrics, and PDCA reviews.

• Develop plans for stakeholder engagement and change management.

• Generate presentation materials for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums.

• Create and facilitate training programs, webinars, workshops, playbooks, job aids, and learning resources.

• Identify learning needs, capability gaps, and development opportunities in collaboration with business leaders and stakeholders.

• Promote the sharing of best practices, case studies, performance insights, and marketing innovations.

• Manage knowledge repositories and learning resources effectively.

• Monitor adoption, engagement, and the effectiveness of learning initiatives.

• Oversee agency and vendor partnerships, including scope, budgets, timelines, deliverables, and quality assurance.

• Streamline processes, minimize duplication, and enhance operational efficiency.

• Analyze stakeholder feedback, engagement, adoption, and content performance to refine communications and resources.

• Support pilot programs, process enhancements, and change readiness initiatives.

• Benchmark industry best practices and emerging trends to formulate recommendations.

• Adhere to all policies and standards while performing other assigned duties.

⛳️ Requirements

• A minimum of 5 years of experience in marketing or a related field is required.

• At least 2 years of cross-functional project management experience is required.

• A minimum of 2 years of experience in developing communications, presentations, playbooks, toolkits, or other enablement resources is required.

• A Bachelor's degree in Marketing, Business Communications, or Business Administration/Management is preferred.

• An equivalent combination of education, training, and/or work experience may be accepted in lieu of a degree.

• Outstanding communication, presentation, and storytelling skills are required.

• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines is required.

• A self-starter who can identify needs, take initiative, and drive action with minimal oversight is essential.

• Strong organizational skills with the ability to reorganize and suggest improvements for efficiency and project execution are crucial.

• Familiarity with advertising media, automotive marketing, and retail marketing is preferred.

• Knowledge of the current automotive landscape, emerging trends, and innovations is preferred.

• Experience in content development is preferred.

• A minimum of 2 years of experience in the automotive sector, OEMs, dealerships, or agencies is preferred.

• Ability to cultivate and maintain relationships with internal teams, agencies, and external partners is preferred.

🏝️ Benefits

• Comprehensive benefits package.

• Remote work opportunities available in eligible states.