Program Management Specialist, Product Marketing – GTM Operations

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Drive excellence in operations across product marketing efforts, product launches, and go-to-market strategies.

• Oversee launch activities and strategic marketing efforts in collaboration with Product Marketing, Product Management, Sales, Enablement, Communications, Customer Success, and other cross-functional teams.

• Guide the planning, coordination, and execution of product launch programs from inception to post-launch evaluation.

• Create and sustain integrated launch plans, timelines, milestones, dependencies, and readiness assessments.

• Collaborate with Product Marketing Managers and Product Management teams to ensure timely completion of launch deliverables.

• Conduct launch readiness reviews and align stakeholders effectively.

• Recognize risks, obstacles, and dependencies while driving mitigation strategies.

• Assist in planning and executing go-to-market strategies across product portfolios.

• Coordinate cross-functional go-to-market activities that include marketing, sales, enablement, customer success, support, and communications.

• Manage go-to-market calendars, launch timelines, planning processes, and governance structures.

• Establish repeatable processes, templates, and best practices for launches and go-to-market initiatives.

• Propel strategic Product Marketing initiatives and operational projects forward.

• Lead regular program reviews, status updates, and stakeholder communications.

• Create updates and dashboards suitable for executive review.

• Aid in annual planning, business review sessions, and setting organizational priorities.

• Define and monitor success metrics for launches and go-to-market activities.

• Develop dashboards and reporting tools to provide visibility into program health and execution.

• Analyze program performance and pinpoint areas for optimization.

• Assist with post-launch reviews and assessments of business impact.

• Promote ongoing improvements in launch management and go-to-market operational processes.

• Implement scalable workflows and governance frameworks.

• Create and keep up-to-date program documentation, playbooks, templates, and operational procedures.

• Foster consistency and standardization throughout Product Marketing initiatives.

• Report directly to the VP of Product & Solutions Marketing.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Communications, Management, or a related area.

• Over 5 years of experience in program management, marketing operations, product marketing operations, business operations, or similar roles.

• Proven experience in managing complex, cross-functional projects and programs.

• Strong grasp of product launch processes and go-to-market execution.

• Exceptional organizational, stakeholder management, and communication skills.

• Capability to handle multiple priorities in a dynamic environment.

• Strong analytical and problem-solving skills.

• Preferred: Experience assisting Product Marketing, Product Management, or Sales teams.

• Preferred: Experience in technology, SaaS, cloud, or enterprise software sectors.

• Preferred: Familiarity with product launch frameworks and go-to-market planning methodologies.

• Preferred: Proficiency in project management and collaboration tools such as Microsoft Project, Jira, Azure DevOps, Smartsheet, Asana, or Monday.com.

• Preferred: Experience with reporting and business intelligence tools like Power BI or Tableau.

• Preferred: PMP, Agile, Scrum, or similar certifications.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance, including coverage for dependents.

• Paid parental leave.

• Discount on pet insurance.

• Life insurance coverage.

• Commuter benefits.

• 401(k) retirement plan.

• Employee Assistance Program.