Product & Technical Marketing, Fusion

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take charge of Fusion's positioning and messaging for the EMEA region.

• Modify global narratives to suit regional segments, industries, and competitive landscapes.

• Engage in customer discovery discussions throughout EMEA to uncover pain points, effective language, and objections to deals.

• Convert customer insights into messaging, campaigns, and enablement strategies.

• Collaborate with Campaigns, Demand Generation, and Growth Marketing to jointly manage funnel outcomes.

• Provide customer evidence, win/loss indicators, and competitive intelligence to product teams, global product marketing, and regional sales.

• Oversee regional launches from start to finish, including localized messaging, field and partner enablement, events, and post-launch adoption strategies.

• Create technically credible content, demonstrations, use-case narratives, and comparison materials.

• Design AI-driven marketing workflows and utilize release marketing to stimulate demand.

• Assess the impact of messaging resonance, customer insights, activation, adoption, and influence on the EMEA pipeline.

⛳️ Requirements

• 5 to 8+ years of experience in product marketing for technical B2B software.

• Strong preference for candidates with CAD/CAM/PLM or related design and manufacturing software experience.

• A technical understanding of parametric modeling, design-to-manufacture workflows, and toolpaths is essential.

• An ideal candidate will have a mechanical engineering degree or similar, or hands-on experience as a practicing engineer/designer.

• Proven experience in shaping, testing, and refining customer-validated positioning and messaging.

• Familiarity with customer discovery processes involving mechanical engineers, industrial designers, and shop owners.

• Knowledge of EMEA regional purchasing dynamics and the complexities of multi-country, multi-language go-to-market strategies.

• Proficiency in English is required.

• Knowledge of German, French, or another major European language is a plus.

• Experience in developing AI-enabled PMM workflows, such as win/loss analysis, competitive tracking, messaging testing, research synthesis, or custom GPTs.

• Proven ability to convert product releases into demand-generating strategies that lead to signups, trials, and pipeline growth.

🏝️ Benefits

• Annual cash bonuses may be part of the compensation package.

• Stock grants may be offered.

• A comprehensive benefits package is available.

• In-person onboarding and/or in-person identification verification may be provided or required.