Product Release Marketing Manager

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Spearhead the Public Sector positioning and messaging for Salesforce product launches.

• Comprehend the roadmap direction and collaborate with Product Marketing, Product, and Industry teams to tailor messaging for the Public Sector.

• Create downstream assets such as value propositions, one-pagers, pitch decks, FAQs, demo guidance, and partner-ready summaries.

• Ensure that release materials comply with Public Sector regulations, including FedRAMP, IL5/IL6, and data residency requirements.

• Act as the primary point of contact for Global Public Sector content requirements across Field Marketing, Industry, Sales, Partners, and Product Marketing.

• Evaluate content performance, identify gaps in the customer journey, and prioritize the development of new content.

• Incorporate insights from products, customers, advisors, and the market into the creation of Public Sector-specific content.

• Integrate emerging Public Sector trends such as AI governance, cybersecurity, digital modernization, procurement changes, and mission readiness into the content strategy.

• Develop enablement materials for Public Sector sellers, partners, and solution engineers.

• Create talk tracks, competitive narratives, objection handling strategies, and market-relevant use cases.

• Provide resellers, systems integrators, and technology partners with precise, compliant, and distinctive product messaging.

• Lead GPS release readiness efforts and conduct cross-functional launch reviews.

• Maintain the consolidated GPS release calendar and manage stakeholder communications.

• Foster alignment among Product, PMM, Industry, Field Marketing, Sales, Enablement, and Partner teams.

⛳️ Requirements

• 6–10+ years of experience in Product Marketing, Release Marketing, Content Strategy, or Field Marketing.

• Experience in marketing technology to the Public Sector or other regulated industries is preferred.

• Capability to translate technical concepts into straightforward, mission-relevant narratives.

• Strong experience in content development and messaging, including pitch decks, one-pagers, briefs, and launch materials.

• Highly collaborative with the ability to influence without direct authority across Product, PMM, Sales, and Industry teams.

• Strong analytical skills and an insights-driven approach; capable of utilizing product and performance data to shape strategy.

• Excellent project management abilities with a knack for clarifying ambiguity.

• Experience in supporting AMER and international regions is desired.

• Must be a U.S. citizen (either U.S. born or naturalized).

• Must not hold dual citizenship.

• Must agree to undergo a U.S. federal government Minimum Background Investigation (MBI) for a Moderate Public Trust position.

🏝️ Benefits

• Time off programs.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Mental health support.

• Paid parental leave.

• Life insurance.

• Disability insurance.

• 401(k).

• Employee stock purchasing program.

• Incentive compensation may be available for certain roles.

• Equity may be available for certain roles.

• Reasonable accommodation during the application or recruitment process.