Product Marketing Specialist – Growth Focus

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Support the marketing of KeyApp and enhance established processes.

• Participate in the launch of new products.

• Conduct market research, analyze competitors, and understand the audience.

• Define positioning strategies.

• Develop and implement Go-to-Market strategies.

• Generate and test marketing hypotheses.

• Explore new acquisition channels: SEO, PPC, content, LinkedIn, email, communities, partnerships, and other tools.

• Work with the engagement funnel from the first product encounter to registration, purchase, and customer retention.

• Identify conversion loss points and opportunities for improvement.

• Analyze marketing and product metrics.

• Evaluate the effectiveness of channels, experiments, and resource investments.

• Utilize AI tools for research, idea generation, data analysis, automation, and streamlining marketing processes.

• Collaborate with developers, designers, PPC specialists, and Sales.

• Engage in identifying new product opportunities, promising niches, and future products.

⛳️ Requirements

• Relevant education in marketing.

• 1−3 years of practical experience as a marketer in IT, preferably in a product company.

• Understanding of digital marketing principles, building marketing funnels, and metrics such as CAC, LTV, CPA/CPI, and conversions.

• Practical experience with at least 2−3 customer acquisition channels: PPC, SEO, email, LinkedIn, SMM, or others.

• Experience with marketing analytics (GA4 or similar), UTM tags, and campaign effectiveness evaluation.

• Proficient use of AI tools in daily tasks.

• English proficiency at B1—B2 level for working with international markets, research, and English-language materials.

• Ability to self-organize work, set clear tasks for other specialists, and bring ideas to fruition.

• A plus: experience in B2B, SaaS, mobile marketing, or ASO.

• A plus: participation in the launch of a new product or entry into a new market.

• A plus: basic skills in Canva, Figma, CapCut.

• A plus: personal projects, blog, channel, or other marketing experiments.

🏝️ Benefits

• Stable salary in a strong currency.

• Financial bonus based on performance results.

• 24 calendar days of paid vacation.

• Sick leave benefits.

• 8-hour workday.

• Saturday and Sunday off.

• No culture of overtime.

• Fully remote work.

• Funding for professional training and conferences.

• Opportunities for development and experimentation.

• Healthy corporate culture.