Product Marketing Specialist

This is a fully remote position, open to applicants in Arizona, +19 more states.

📋 Description

• Assist in the development of go-to-market strategies for new products, launches, and promotional campaigns.

• Collect and analyze customer, market, and competitive data to uncover trends, needs, opportunities, and potential risks.

• Aid in audience segmentation, persona creation, customer journey mapping, and use-case development.

• Write and enhance product positioning, value propositions, messaging, presentations, and marketing materials.

• Convert product features and customer advantages into straightforward, audience-centric communications.

• Monitor marketing metrics and share insights and recommendations with internal stakeholders.

• Organize cross-functional reviews and activities to ensure alignment and readiness for product launches.

• Assist in sales training, business case formulation, and pricing analysis in collaboration with senior team members and the Finance department.

• Keep product marketing documentation, research, messaging, and competitive intelligence resources up to date.

• Collaborate with Marketing, Product Teams, Sales, Customer Success, and related departments to enhance product strategy and market alignment.

⛳️ Requirements

• A Bachelor's degree is mandatory.

• A minimum of 3 years of experience in product marketing, marketing, market research, or a similar role.

• Experience in Healthcare, Life Sciences, Pharma, or a related industry is preferred.

• Excellent written and verbal communication, analytical, research, and organizational abilities.

• Capability to simplify complex information into clear and persuasive messaging.

• Proficient in Microsoft Office, relevant CRM systems, Excel, AI tools, PowerPoint, and marketing platforms.

• Candidates may need to be present at a Wolters Kluwer office during the recruitment process.

• Applicants must participate in interviews without the use of AI tools or external prompts.

• Virtual backgrounds should be removed, and in-person interviews are part of the hiring process.

🏝️ Benefits

• Eligibility for bonuses.

• Medical, Dental, and Vision Insurance Plans.

• 401(k) retirement plan.

• Flexible Spending Account (FSA) or Health Savings Account (HSA).

• Commuter Benefits.

• Tuition Assistance Program.

• Vacation and Sick Leave.

• Paid Parental Leave.