Product Marketing Specialist

This is a fully remote position, open to applicants in New Jersey.

📋 Description

• Design and uphold product positioning, messaging, value propositions, and key differentiators.

• Convert product features and capabilities into clear customer benefits and outcomes.

• Formulate and assist in go-to-market strategies and product launches.

• Create plans for target audiences, messaging, content, channels, and campaigns.

• Develop messaging frameworks tailored for audiences, personas, markets, accounts, and use cases.

• Formulate and implement ABM strategies for high-value accounts, audience segments, markets, and growth opportunities.

• Create account- and segment-specific strategies that drive audiences toward conversion.

• Transform product marketing and ABM strategies into cohesive, multi-channel campaigns.

• Support campaigns across various platforms including email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting efforts.

• Develop email campaigns, blogs, thought leadership pieces, customer stories, case studies, webinars, and product collateral.

• Tailor product messaging and content for diverse audiences, segments, channels, and stages of the customer journey.

• Ensure consistent messaging for products and campaigns across all channels and customer interaction points.

• Analyze data from customers, prospects, buyers, decision-makers, and competitors.

• Identify trends and patterns to enhance segmentation and targeting strategies.

• Leverage performance insights to refine audience targeting, messaging, content, offers, and channel strategies.

⛳️ Requirements

• 3–7+ years of experience in marketing, product marketing, EdTech, education, or a related domain.

• Exceptional writing and storytelling capabilities.

• Proficient in converting complex product information into engaging, customer-centric messaging.

• Experience in developing and executing integrated digital marketing campaigns.

• Strong comprehension of audience segmentation, personalization, and the customer journey.

• Excellent project management abilities.

• Capable of managing multiple priorities and collaborating with cross-functional stakeholders.

• Comfortable balancing strategic thought with practical execution.

🏝️ Benefits

• Eligibility for an annual incentive program.

• Comprehensive benefits package (details available via employer benefits link).