Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Assist in executing go-to-market strategies, product launches, and new capabilities.

• Craft product positioning, customer messaging, and compelling value propositions.

• Develop and manage launch communications, campaigns, landing pages, email content, webinars, and customer success stories.

• Enhance customer awareness, usage, and adoption via targeted campaigns and educational initiatives.

• Provide Sales and Customer Success teams with product guides, presentations, FAQs, and other essential sales materials.

• Collect insights from customers, sales, product usage, and competitors to identify opportunities and guide decision-making.

• Monitor campaign engagement and product adoption to evaluate effectiveness and identify areas for improvement.

• Report directly to the CMO and collaborate with the Product Manager, company leadership, Sales, Customer Success, and the broader Marketing team.

• Develop a systematic go-to-market strategy for FastDraft, refine positioning and messaging, enhance customer awareness and adoption, and equip customer-facing teams with tools to convey its value.

⛳️ Requirements

• Generally, 4–8 years of experience in product marketing, B2B, SaaS, technology, customer, or commercial marketing.

• A genuine enthusiasm for SaaS, software, or technology and its value creation for customers.

• Excellent writing and communication abilities, with a talent for translating technical details into clear customer-oriented messages.

• Strong organizational skills and a proactive mindset.

• Confidence in managing diverse stakeholders.

• Interest in customer insights, product adoption, and assessing marketing effectiveness.

• Capability to work independently as well as collaboratively in a fully remote setting.

• Eagerness to learn about the construction industry, its clients, and their challenges.

🏝️ Benefits

• Fully remote work environment.

• Occasional travel for team or customer meetings and business events.