Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define product positioning and messaging across various products, buyer personas, and use cases.

• Oversee product launches and go-to-market strategies, from positioning and launch planning to ensuring sales readiness, customer adoption, and performance evaluation.

• Develop sales and customer success enablement resources, such as pitch decks, demo narratives, competitive battlecards, objection-handling guides, and training materials.

• Monitor competitors and market trends while utilizing customer feedback and win/loss analysis to refine positioning.

• Create case studies, use cases, and proof points that illustrate product value.

• Generate messaging and enablement content that promote customer adoption and expansion across the Opensend platform.

• Collaborate with Product, Sales, Demand Generation, and Customer Success teams to craft product narratives for campaigns, website content, and partner marketing efforts.

• Contribute to shaping the go-to-market strategy as Opensend broadens its product offerings and explores new markets.

• Link product innovation to market opportunities through clear storytelling, identified audiences, and measurable business outcomes.

⛳️ Requirements

• Minimum of five years in product marketing, including at least three years in a B2B SaaS environment.

• Strong skills in positioning and messaging, capable of translating complex technical products into clear, impactful value propositions.

• Demonstrated experience in owning go-to-market strategies, encompassing positioning, launch planning, sales enablement, and customer adoption.

• Experience in creating enablement materials, such as pitch decks, competitive battlecards, and product collateral.

• In-depth understanding of B2B buyer journeys, customer personas, competitive landscapes, and market dynamics.

• Exceptional writing, storytelling, and presentation skills.

• Ability to communicate technical products to both technical and non-technical audiences.

• Comfortable leading training sessions or recording instructional videos.

• Experience collaborating with Product, Sales, Demand Generation, and Customer Success teams.

• Analytical and self-directed, with the ability to prioritize tasks, measure impact, and execute effectively in a fast-paced environment.

• Background in martech, adtech, or data-driven marketing platforms, particularly those aimed at ecommerce and DTC marketers or their agencies.

• Familiarity with Shopify, Klaviyo, and associated marketing technology ecosystems.

• Experience launching new product lines, entering new markets, or defining new product categories.

• Proven track record in leading competitive intelligence, win/loss analysis, or customer research that informed positioning and go-to-market strategies.

• Background in a high-growth B2B SaaS company.

🏝️ Benefits

• Equity and benefits align with the approved offer framework.