Product Marketing Manager – GTM & Enablement

This is a fully remote position, open to applicants in Portugal, +1 more country.

📋 Description

• Facilitate the adoption of innovative products and services across a range of offerings, including SplitMetrics Acquire and App Radar.

• Ensure that customer-facing teams are aligned internally and possess current product knowledge.

• Enhance communication strategies to achieve better performance within primary user segments.

• Take ownership of the go-to-market strategy for new features and enhancements, with a focus on maximizing adoption.

• Collaborate with the marketing team to define the positioning, messaging, and narrative for new features and product enhancements.

• Develop and improve internal enablement resources for sales, customer success, support, and business development teams.

• Assess product launch outcomes and refine product strategies in collaboration with the Product Managers team.

• Keep customers engaged and informed through various channels, including monthly newsletters.

• Streamline automated communication workflows for efficiency.

• Create, enhance, and maintain competitive battle cards.

• Advance product marketing processes by integrating AI workflows.

• Report directly to the Chief Product Officer and actively participate in the product management team.

⛳️ Requirements

• Minimum of 4 years of experience as a Product Marketing Manager in B2B SaaS or consumer applications.

• Proven experience in developing marketing materials, including emails, internal enablement decks, product data sheets, battle cards, and other related resources.

• Familiarity with marketing strategies in the US and EMEA markets.

• Excellent command of English, both written and verbal.

• Strong sense of ownership and accountability.

• Exceptional prioritization and execution capabilities.

• Ability to collaborate comfortably across Product, Marketing, Engineering, Sales, Customer Success, and Support teams.

• AI-savvy, with a focus on identifying opportunities to enhance routine workflows using AI while maintaining the integrity of key deliverables and documents.

• Prior experience in marketing technology is advantageous but not mandatory.

🏝️ Benefits

• Vacation and public holidays in accordance with your country's regulations.

• Additional paid time off annually for personal rejuvenation.

• Medical insurance or healthcare compensation provided.

• Paid sick leave available.

• Access to top online and offline conferences, as well as mobile industry events.

• Internal courses aimed at continuous professional development.

• Supportive management style without micro-management.

• Semi-annual performance review sessions to discuss progress and growth.

• Opportunities for career advancement through the internal mobility program.

• Corporate online events and in-person team retreats.

• Flexible working hours to accommodate personal schedules.

• Remote-first work environment promoting a healthy work-life balance.

• Coverage program for coworking expenses.

• Office hubs located in key areas for collaborative work.