Senior Manager, Oncology Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead product marketing initiatives for the oncology portfolio, encompassing Northstar Select and Northstar Response.

• Formulate and implement product marketing strategies from positioning and messaging to go-to-market planning and execution.

• Collaborate with Product Management, Sales, and various teams on product positioning, messaging, and supporting materials.

• Create and execute go-to-market plans for new product launches and enhancements.

• Convert complex clinical products into clear marketing materials, such as brochures, leave-behinds, trade show displays, advertisements, press releases, and other commercial assets.

• Conduct market research and competitive analysis to uncover customer needs, market trends, and competitive insights.

• Partner with healthcare professionals, KOLs, patient advocacy groups, and other external stakeholders to foster product adoption and loyalty.

• Work closely with Sales, Medical Affairs, and Customer Service to ensure consistent messaging and effective commercial execution.

• Act as the primary product marketing resource for the field organization.

• Stay informed on industry trends and introduce innovative product marketing best practices from precision diagnostics and related sectors.

⛳️ Requirements

• Over 8 years of Product Marketing experience with a proven history in precision diagnostics, biotechnology, or healthcare.

• A Bachelor's degree is mandatory.

• A BS or advanced degree in Biology or a related scientific field is preferred.

• Strong strategic thinking and analytical capabilities.

• Ability to interpret intricate clinical and market data and convert insights into value propositions and commercial strategies.

• In-depth knowledge of product marketing principles, competitive analysis, and market research methodologies.

• Experience in creating data-driven marketing content and commercial materials.

• Exceptional communication and interpersonal abilities.

• Capability to influence cross-functional stakeholders and articulate complex concepts clearly.

• Comfortable thriving in a fast-paced, rapidly changing environment.

🏝️ Benefits

• Work alongside brilliant, kind, passionate, and dedicated colleagues in an empowering atmosphere.

• Open and transparent culture featuring weekly Town Hall meetings.

• Multiple medical benefit options; employee premiums covered 100% for select plans, with dependents receiving up to 80% coverage.

• Exceptionally generous Family Bonding Leave for eligible employees (16 weeks, fully paid).

• Supplemental fertility benefits coverage.

• Retirement savings program that includes a 4% Company match.

• Increased paid time off as tenure increases.

• Access to the latest hardware (laptop, lab equipment, facilities).

• Daily on-site lunches provided by top eateries.

• A variety of campus perks, including a state-of-the-art gym and restaurant.

• Free on-site EV charging compatible with all electric vehicles, including Tesla.

• Generous equity options available.

• Corporate bonus program.

• Industry-leading company benefits, including free healthcare options, 401k matching, and fully paid parental leave.