Associate Product Marketing Manager – GRC

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in go-to-market initiatives for new products, features, and capabilities.

• Convert product updates into launch communication, sales materials, presentations, and customer-facing resources.

• Collaborate with Product Management, Demand Generation, Customer Marketing, and Sales for effective launch execution.

• Create messaging and materials that support cross-selling and upselling efforts.

• Ensure uniform product positioning across all marketing and sales channels.

• Develop and sustain sales enablement materials, including buyer’s guides, competitive analyses, presentations, FAQs, objection-handling tools, and product messaging.

• Oversee the internal sales enablement tool and sales asset repository as the primary administrator.

• Assist in sales training and internal communications.

• Provide support for sales inquiries related to product messaging, competitive insights, and specific deal needs.

• Utilize AI tools to enhance research, competitive analysis, content creation, and repetitive marketing tasks.

• Evaluate, refine, and sustain AI-assisted workflows for precision and alignment with business objectives.

• Develop new AI applications, skills, and agents throughout the product marketing lifecycle.

• Track competitors, market trends, customer requirements, and developments within the GRC landscape.

• Maintain competitive battlecards and sales resources for reference.

• Facilitate win/loss analysis by gathering feedback and identifying patterns.

• Build a comprehensive understanding of Mitratech’s GRC portfolio, customer base, personas, and competitive environment.

• Collaborate with Product Management and Sales on product messaging and go-to-market strategies.

• Deliver positioning, launch strategies, competitive insights, and sales enablement materials with growing autonomy.

• Identify opportunities for AI and automation to enhance Product Marketing processes.

⛳️ Requirements

• 2–3 years of relevant experience in product marketing, B2B technology, SaaS, risk, compliance, or a related domain.

• Experience collaborating cross-functionally with Product, Sales, Marketing, or Customer teams.

• Excellent written and verbal communication abilities.

• Capability to simplify complex products and concepts for diverse audiences.

• Experience in crafting marketing and sales enablement materials tailored for B2B audiences.

• Background in conducting market and competitive research and transforming insights into actionable assets.

• Strong organizational abilities with a knack for managing multiple projects and deadlines.

• Comfort with marketing or business metrics and using data to guide decision-making.

• Practical experience utilizing AI tools to enhance research, content development, analysis, or marketing processes.

• Previous experience in GRC, risk management, compliance, cybersecurity, legal technology, or enterprise SaaS is advantageous.

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

• Candidates who can align with Eastern Time Zone business hours are strongly preferred.

🏝️ Benefits

• 100% remote work available anywhere in Canada.

• Preference for alignment with Eastern Time Zone business hours to facilitate team collaboration and meetings.

• Equal opportunity workplace.

• Accommodations available at any stage of the hiring process.