Product Marketing – Sales Enablement Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop positioning and messaging for TED@Work offerings.

• Create content and collateral aimed at sales, including pitch decks, one-pagers, competitive battle cards, case studies, and materials for customers.

• Collaborate with the sales team on enablement initiatives, encompassing launch readiness, ongoing training on new positioning, and ad hoc support for strategic deals.

• Assist marketing efforts with messaging and content directly linked to pipeline and revenue, such as campaign narratives and website content that enhances conversion rates.

• Coordinate between sales and marketing for launch planning, campaigns, and feedback mechanisms that connect field insights with marketing strategy.

• Monitor competitive intelligence and convert it into actionable content for the sales team.

• Support both sales and marketing in cross-functional go-to-market initiatives.

• Act as a bridge between Sales and Marketing teams to facilitate the expansion, adoption, and retention of TED@Work offerings.

⛳️ Requirements

• 3-5 years of experience in B2B product marketing, sales enablement, go-to-market strategies, or a closely related field.

• Excellent writing, messaging, and positioning capabilities.

• Proven experience in supporting a sales team, with tangible examples of materials, tools, or content you have developed.

• Ability to work comfortably across various functions, including direct collaboration with sales teams, marketing leaders, and product stakeholders.

• Capability to take a strategic brief and deliver high-quality execution.

• A commercial mindset, focusing on pipeline impact and revenue contributions instead of merely marketing activities.

• Experience in marketing or selling to enterprise B2B buyers, particularly within HR, learning and development, or talent leadership audiences.

• Familiarity with sales tools and processes, including CRM platforms like Salesforce, sales engagement tools like Apollo, and pipeline management practices.

• Experience in competitive intelligence and the development of battle cards.

• Background in education, learning, HR technology, or mission-driven organizations.

• A cover letter is required.

• A writing sample or portfolio must be submitted along with the cover letter and resume.

🏝️ Benefits

• Employees have the option to work remotely.

• We are an equal opportunity/affirmative action employer.