Product Marketing Manager – Provider

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Assist in the creation and implementation of marketing strategies for electronic prior authorization (ePA) solutions and associated provider experiences.

• Convert business objectives, product strategies, provider requirements, and workflow insights into effective marketing and adoption initiatives.

• Identify target provider demographics, desired actions, channel approaches, and success indicators.

• Acquire in-depth knowledge of provider medication access workflows, customer requirements, competitive landscape, and market dynamics.

• Collect and analyze insights from customers, markets, users, and performance metrics in collaboration with Research, Analytics, Product, and Sales teams.

• Utilize insights for audience segmentation, campaign planning, messaging, content creation, and adoption strategies.

• Develop and enhance customer-focused positioning, value propositions, messaging frameworks, and supporting evidence.

• Simplify intricate healthcare technology and workflow modifications into clear value narratives for providers and office personnel.

• Employ AI-driven tools to improve content generation, message customization, testing, and optimization.

• Create or oversee marketing campaigns, educational materials, digital experiences, and customer-oriented content.

• Collaborate with Brand, Product, Legal, and Compliance teams to guarantee that communications are precise, consistent, and compliant.

• Work alongside Demand Generation, Digital, Product, and Sales teams to implement cohesive marketing strategies that promote activation, adoption, and recurrent use.

• Identify user journey obstacles, conversion challenges, and experience discrepancies; suggest enhancements to engagement and results.

• Facilitate testing, optimization, and ongoing improvement based on customer feedback and performance analytics.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or a related discipline.

• Over 5 years of experience in product marketing, healthcare marketing, B2B marketing, go-to-market strategies, integrated marketing, or a related field.

• Proven experience in developing positioning, messaging, content strategies, customer journey programs, lifecycle marketing efforts, or product adoption initiatives.

• Capability to interpret complex customer, product, market, and performance data into actionable insights.

• Proven success in managing cross-functional projects and influencing stakeholders without direct authority.

• Strong written, verbal, presentation, project management, and communication skills.

• Experience in utilizing data, customer feedback, and performance insights to inform decision-making and enhance marketing effectiveness.

• Ability to manage multiple priorities, navigate uncertainty, and produce high-quality output in a fast-paced setting.

• Strong customer-centric focus emphasizing adoption, engagement, and business outcomes.

• Preferred: experience in marketing healthcare technology, medication access solutions, electronic prior authorization (ePA) platforms, or healthcare services.

• Preferred: knowledge of provider workflows, health system environments, EHR integrations, healthcare reimbursement, or provider portal experiences.

• Preferred: experience in supporting customer activation, provider adoption, lifecycle marketing, or behavior-change initiatives.

• Preferred: familiarity with healthcare regulatory, legal, and compliance considerations.

• Preferred: experience in utilizing AI-driven marketing tools for content generation, audience segmentation, campaign optimization, and personalization.

• A portfolio or samples of previous work would be beneficial.

🏝️ Benefits

• Competitive compensation package.

• Opportunities for annual bonuses or long-term incentives may be available.

• Comprehensive benefits information available through McKesson's Total Rewards program.

• Reasonable accommodations for job searches or employment applications.