Product Marketing Manager – FTC

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create distinct and compelling positioning and messaging for Schoolcomms/Parental Engagement and Reading Cloud, customized for key customer segments.

• Work in partnership with Product and commercial teams to ensure that messaging is accurate, consistent, and aligned with customer requirements and market insights.

• Assist in product launches, enhancements, and updates through strategic go-to-market planning and both internal and customer communications.

• Collaborate with Marketing to design campaigns and content that enhance awareness, adoption, retention, and growth, while effectively managing launch dependencies.

• Develop specific customer communications to support product migrations, consolidation, and modifications to existing solutions.

• Work with cross-functional teams to synchronize messaging, address customer concerns, and facilitate successful adoption.

• Produce customized sales materials, product messaging, and commercial resources to enhance customer engagement and retention.

• Conduct internal product briefings, updates, and FAQs, ensuring accurate resources are maintained across shared knowledge platforms, including Product Zone.

• Collect insights from customers, the market, and competitors to guide product positioning, communications, and marketing activities.

• Foster cross-functional relationships, managing priorities, dependencies, and actions across both product areas.

⛳️ Requirements

• At least 3 years of Product Marketing experience, preferably in SaaS, EdTech, or B2B technology.

• Proficient in positioning, messaging, and content development skills, capable of translating complex products into clear customer advantages.

• Experience in supporting product launches, go-to-market strategies, sales enablement, and fostering customer adoption.

• Exceptional communication and stakeholder management abilities, with the capacity to influence across various teams.

• Strong organizational and prioritization skills, adept at managing multiple projects and shifting demands.

• Proactive, commercially savvy, and comfortable working independently.

• Experience with customer migrations or change programs is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Flexible working arrangements to promote work-life balance.

• Comprehensive health and wellness programs.