Product Marketing Manager, Exposure Management

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of positioning and messaging for exposure management throughout the organization.

• Convert platform capabilities, research insights, vulnerability disclosures, and attack methodologies into narratives aimed at buyers.

• Develop educational materials such as definition content, buyer’s guides, webinars, and web pages specifically for CISOs.

• Lead key research initiatives, which include findings, surveys, report writing, and enhancing press visibility.

• Execute integrated campaigns and significant launch events, supported by content, public relations, and analyst briefing preparations.

• Create enablement materials for sales and channel partners, including pitch decks, battlecards, demo narratives, objection handling strategies, and training for representatives.

• Formulate joint value propositions, integration briefs, and collaborative marketing campaigns and webinars with technology and alliance partners.

• Construct case studies and customer references in collaboration with customer success teams.

• Drive account-based strategies, nurture flows, and facilitate lead transitions to the sales team.

• Provide insights on wins/losses, competitive intelligence, and customer research to influence product development and sales strategies.

• Report directly to the VP of Marketing and work in conjunction with the senior marketing team.

⛳️ Requirements

• More than 7 years of experience in B2B SaaS marketing.

• At least 4 years of experience in product marketing.

• Proven experience in cybersecurity marketing is essential.

• Experience managing product launches in a fast-paced environment.

• Familiarity with marketing to CISOs and security operations teams.

• Capability to convey complex technical concepts to prospective buyers.

• Knowledge of CTEM, EASM, attack surface management, identity security, or threat intelligence is advantageous.

• Samples of written external content aimed at security buyers are required.

• Evidence of campaigns that successfully generated pipeline is necessary.

• Ability to create content and implement campaign strategies as a versatile member of a small, remote team.

• Experience in producing original research or industry reports is preferred.

• Background in identity protection, threat intelligence, or OSINT is a plus.

• Public speaking experience with technical security audiences is favored.

• Must be eligible to work in the United States; this position does not offer visa sponsorship.

🏝️ Benefits

• Financial benefits for early employees.

• Remote-first work setup.