Product Marketing Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of the comprehensive marketing strategy and execution for every product feature.

• Coordinate feature launch strategies with commercial teams.

• Develop channel strategies in collaboration with website, social media, paid advertising, and lifecycle marketing stakeholders.

• Create and implement emails, in-product notifications, and Loom-style demonstration videos.

• Revise product tours, onboarding emails, and the Onboarding Center content.

• Manage the monthly product newsletter.

• Collaborate on product content for significant events such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day.

• Assess feature adoption post-launch, identify features that are underperforming, and propose solutions.

• Collaborate on the yearly webinar schedule and facilitate live product webinars.

• Involve PMs, designers, engineers, and account managers as presenters for webinars.

• Execute promotional campaigns for existing features that require increased adoption.

• Translate content into Spanish as needed.

• Collaborate with contributors from product management, marketing channels, account management, and customer support.

⛳️ Requirements

• Over 7 years of experience in communication-focused professional roles.

• Minimum of 3 years in B2B product marketing within a technology company.

• Proficient in business English.

• Exceptional storytelling abilities in both written and on-camera formats.

• Proven success in B2B email and in-product marketing campaigns.

• Utilizes AI tools for efficient work while ensuring quality.

• Comfortable with data analysis and extracting insights.

• Must have the legal right to work in a LATAM country through citizenship or residency.

• No visa sponsorship or relocation support is available.

• Fluent in business Spanish and familiar with the cultural aspects of the Latin American travel industry (preferred).

• Experience with CRM and customer engagement platforms like Customer.io (preferred).

• Knowledge of SQL, advanced Excel/Google Sheets, and other analytical tools (preferred).

• Skills in video and audio editing (preferred).

• A required 3–5 minute video introduction must be submitted with the application.

🏝️ Benefits

• Full-time fixed-term contract as an international contractor.

• Generous “Time to Recharge” policy offering unlimited paid time off.

• Amsterdam Program: opportunity to visit the Amsterdam headquarters for 2–4 weeks annually, with accommodation provided in a WeTravel apartment.

• Work From Anywhere benefit: up to four weeks per calendar year from an approved location.

• Extensive paid family leave.

• Three paid volunteer days each year.

• 2-week comprehensive onboarding program across functions.

• Access to cutting-edge equipment and tools.

• Join an international, travel-oriented team that emphasizes adventure and innovation.