Product Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Enhance and refine the testing strategy for Landing Pages and Store Pages.

• Develop hypotheses, design experiments, establish success metrics, and evaluate outcomes.

• Initiate and oversee A/B testing for Landing Pages and expand successful strategies.

• Conduct experiments on Custom Product Pages within the App Store and Google Play.

• Assess the impact of experiments on conversion rates and user acquisition effectiveness.

• Localize Landing Pages and Store Pages for new markets, taking into account audience characteristics, needs, and behaviors.

• Examine the complete user journey from advertisements and Landing Pages through to the Store Page, onboarding, and offers.

• Identify points of friction in the funnel and suggest enhancements.

• Automate the analysis of experiments and establish Tableau dashboards for ASO, Custom Product Pages, and Web2App performance.

• Build marketing infrastructure through ad network and analytics integrations, postbacks, automations, and verification of tracking.

• Investigate competitors and market trends to uncover practices that can enhance the product marketing funnel.

• Collaborate with teams in marketing, product, analytics, and design.

⛳️ Requirements

• Over 2 years of experience in roles such as Product Marketing Manager, Marketing Automation Manager, or a comparable position.

• Demonstrated expertise in analyzing and optimizing web funnels.

• Experience in setting up marketing automation workflows, which include analytics, campaign management, and creative testing.

• Strong understanding of optimizing Custom Product Pages in both the App Store and Google Play.

• Proficient in using AppsFlyer, Google Analytics, Tableau, and essential marketing metrics.

• Comfortable utilizing project management tools like Jira.

• Proficiency in English at a B2+ level for both written and spoken communication.

• Exceptional communication abilities and capacity to work alongside marketing, product, analytics, and design teams.

• Strong analytical skills with a data-driven approach to decision-making.

• Capability to prioritize tasks and deliver results in a dynamic, high-demand environment.

• Self-motivated, quick learner with sharp critical thinking and systematic problem-solving skills.

• A hands-on background in MarTech is advantageous, including knowledge of ad network and analytics integrations and tracking validation.

🏝️ Benefits

• 20 paid vacation days.

• 15 sick days.

• 6 additional days off for family events.

• Up to 10 extra days off for public holidays.

• Comprehensive medical insurance coverage at 100%.

• Reimbursement for sports activities and equipment.

• Team-building events, corporate gifts, and stylish merchandise.

• Financial and legal assistance.

• Maternity Recovery Support Allowance.

• Position retention and support for those who enlist in the Armed Forces of Ukraine.

• Involvement in social initiatives that aid Ukraine.

• Flexibility to work from the Kyiv hub or remotely with a customizable schedule.

• Provision of modern equipment or depreciation for personal tools.

• Collaborate with a highly skilled team of Middle & Senior professionals, exchanging practical cases and expertise in the social networking sector.

• Performance-driven evaluations and Individual Development Plans (IDPs).

• Reimbursement for professional development courses and English language classes.

• Access to a corporate library, book club, and knowledge-sharing events.

• Investment in contemporary AI tools and skills enhancement.

• Potential to advance to the Product Marketing Team Lead position and eventually establish your own team.