Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the primary product advocate for the TrustArc product through both internal and external marketing and enablement efforts.

• Communicate the value of both new and existing features through effective messaging and positioning.

• Generate content for product launches, positioning, sales tools, and demand-generation initiatives, which includes creating landing pages, emails, social media posts, and blogs.

• Craft and A/B test website messaging and positioning with a data-driven approach.

• Manage projects and collaborate on the production of product demo videos, including scriptwriting and video content development.

• Create marketing content for our website that simplifies technical information for better understanding.

• Perform research on customers, markets, and competitors to inform messaging, campaigns, and sales materials.

• Conduct market analysis, competitor evaluations, customer persona creation, and value proposition development.

• Train sales and customer-facing teams on current product messaging.

• Lead and organize marketing activities associated with product launches.

• Assist in strategic initiatives aimed at enhancing customer adoption and ensuring existing clients derive maximum value from our software and services.

• Collaborate with Product Marketing, Content Marketing, privacy specialists, and agencies to create comprehensive solution marketing content.

• Oversee company research projects to produce thought-leadership content and insights.

• Write and refine engaging scripts for various brands and products.

• Contribute to lead-generation initiatives such as webinars and trade shows.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing.

• At least 3 years of experience in creating a diverse array of content, including ebooks, blogs, demo videos, emails, and sales materials.

• Proven ability to test and optimize content and CTAs to enhance engagement.

• Demonstrated capability in crafting compelling product narratives.

• Excellent project management skills.

• Strong verbal and written communication abilities.

• Solid understanding of how to develop strategic product marketing campaigns.

• Capacity to quickly grasp complex technical concepts and translate them into clear and digestible content for diverse audiences.

• Experience in SaaS or B2B sectors is advantageous.

• Background in online privacy is beneficial but not mandatory.

🏝️ Benefits

• Unlimited paid time off / Endless PTO Program.

• Flexible working hours.

• Fully remote work environment.

• Comprehensive health, vision, and dental coverage, including options for partners.

• Support for industry-specific learning opportunities.

• Weekly virtual team events that include trivia games, celebrations for international pet day, lunch-and-learns, and fitness classes.

• Participation in the Women at TrustArc Employee Resource Group.

• Semi-annual awards that include the opportunity for a paid vacation.

• Opportunities to engage in regional philanthropic initiatives.

• Opportunities to partake in health-oriented activities like mindfulness, wellness, and active lifestyle programs.

• A $2,500 active employee referral incentive program.