Product Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take full ownership of Trintech's Analyst Relations program, encompassing briefings, inquiries, vendor profile submissions, and maintaining ongoing relationships with firms that focus on the financial close and reconciliation market.

• Collaborate on market and competitive research to monitor competitor positioning, pricing strategies, and messaging.

• Manage Trintech's competitive intelligence library and battlecards effectively.

• Analyze and synthesize findings from analysts and competitors into insights that shape product messaging, packaging, and go-to-market strategies.

• Act as Trintech's representative during analyst engagements.

• Design and implement middle-of-funnel programs that help current customers gain a deeper understanding of the Trintech AI Platform.

• Create customer-facing content and campaigns, including webinars, feature highlights, customer newsletters, and in-app messaging.

• Collaborate with Customer Success and Support to identify gaps in product understanding and address them with targeted marketing materials.

• Maintain a customer content calendar alongside the Customer Marketing team.

• Work with Product teams on releases and effectively communicate the value of releases through relatable customer stories.

• Develop release notes, in-product messaging, and other customer-facing launch content.

• Support the Product Marketing team's launch operating model.

• Equip Customer Success, Support, and other customer-facing teams with product messaging, positioning, and relevant content.

• Create training materials, FAQs, and discussion outlines.

• Collaborate with sales enablement initiatives to ensure consistent messaging for both customer-facing and prospect-facing interactions.

• Work closely with Product, Product Operations, Customer Success, Sales, and Marketing across various customer touchpoints.

• Incorporate customer feedback into product and messaging discussions.

• Share insights on market trends, competitive landscape, and customer perspectives based solely on direct research, customer interactions, or data analysis.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• 3–5 years of experience in product marketing, customer marketing, or a similar role, preferably within the B2B SaaS sector.

• Strong preference for candidates with experience in managing analyst relationships or overseeing an Analyst Relations program.

• Excellent research and analytical abilities, capable of translating market and competitive data into clear, actionable recommendations.

• Outstanding written and verbal communication skills, with the capability to convey complex product functionalities into relatable stories for customers.

• Proven experience in developing customer education content, including webinars, newsletters, or in-app messaging.

• Experience collaborating with Product teams during launches and transforming releases into valuable customer-oriented narratives.

• Background in enabling customer-facing teams such as Customer Success, Support, or Sales.

• Familiarity with finance and accounting software, the financial close process, or reconciliation is advantageous.

• Strong organizational abilities, with a knack for managing multiple, concurrent projects in a fast-paced, deadline-oriented environment.

• Exceptional cross-functional collaboration skills.

🏝️ Benefits

• Open paid time off.

• Hybrid work schedule.

• Comprehensive healthcare and wellness programs.

• 100% company-paid volunteer time.

• 401k plan with a company match.

• Pet Insurance.

• Tuition and Continuing Education reimbursement program.