Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a narrative focused on customer needs that highlights Tines’ platform capabilities.

• Collaborate closely with product, engineering, commercial, and marketing teams to transform technical features into clear positioning, engaging content, and successful product launches.

• Assist in reaching IT customers and decision-makers from various business sectors.

• Link a cohesive platform story to the challenges that different business teams aim to address.

• Act as a key spokesperson regarding Tines' role in the evolving AI landscape.

• Conduct interviews with customers and perform win/loss analysis.

• Stay updated on AI advancements and engage with analysts.

• Translate market research into positioning and go-to-market strategies.

• Gain an understanding of emerging competitors and established alternatives.

• Develop differentiation strategies, battlecards, objection-handling resources, and training materials.

• Formulate positioning and messaging around what customers can create, operate, and monitor using Tines.

• Lead product marketing efforts for new platform features, from audience identification and use-case development to launch messaging, content creation, enablement, and performance assessment.

• Collaborate with Sales Enablement and customer-facing teams to prepare them for addressing customer and evaluator inquiries.

• Produce blogs, presentations, webinars, guides, and product collateral.

• Work with Content Strategy, engineering, solution engineering, customer success, and support teams to ensure the delivery of accurate and valuable content.

⛳️ Requirements

• 8+ years of experience in product marketing, marketing, product management, technical or operational roles, or strategy consulting, with at least three years specifically in product marketing.

• Proven experience marketing a technical B2B software product in a dynamic environment.

• Knowledge of how enterprise teams assess and procure software, especially in the IT sector.

• Exceptional skills in positioning and messaging.

• Excellent written and verbal communication abilities.

• Capable of simplifying complex ideas without sacrificing accuracy and tailoring narratives for diverse audiences.

• Practical experience applying AI to address business challenges.

• A keen interest in the market with the ability to discuss AI's advantages and limitations.

• Experience in launching products or features and introducing them to new target audiences.

• Skilled in identifying use cases, understanding customer personas, and creating go-to-market strategies.

• Strong research skills and analytical judgment.

• Ability to convert customer insights and competitive intelligence into a clear perspective.

• Capacity to balance strategic, creative, and tactical responsibilities.

• Ability to take initiative, prioritize tasks effectively, and independently create content and enablement resources.

• Demonstrated expertise in fostering strong cross-functional relationships across distributed teams.

• Ability to gain support for recommendations, defend them thoughtfully, and adapt approaches based on evidence.

🏝️ Benefits

• Equity

• Equal employment opportunities