Product Marketing Manager

This is a fully remote position, open to applicants in Poland, +4 more countries.

📋 Description

• Formulate and implement go-to-market strategies for both new and existing products.

• Identify target audiences, establish positioning, and craft key messaging.

• Propel user acquisition, engagement, and retention growth.

• Collaborate across departments with product, design, and content teams.

• Conduct competitive and market analysis to guide strategic decisions.

• Develop and optimize marketing funnels and campaigns across various channels.

• Oversee marketing budgets and assess performance using clear KPIs.

• Maintain a consistent brand voice and user experience across all touchpoints.

• Continuously enhance marketing effectiveness and implement best practices.

⛳️ Requirements

• Experience in developing go-to-market strategies.

• Proficient in market research and competitive analysis.

• Skills in segmentation, targeting, and positioning.

• Knowledge of product positioning and messaging frameworks.

• Competence in data analysis and marketing analytics.

• Expertise in customer journey mapping and funnel optimization.

• Experience with A/B testing and conversion rate optimization.

• Proficient in performance marketing, including Google Ads, Meta, TikTok, etc.

• Familiarity with CRM and lifecycle marketing.

• Ability in content creation and copywriting for marketing materials.

• Knowledge of pricing and packaging strategies.

🏝️ Benefits

• REMOTE OPPORTUNITY to work full-time.

• Vacation of 28 calendar days per year.

• 7 wellness days per year (time off).

• Bonuses up to $5000 for referring successful applicants for roles in the company.

• 50% coverage for professional training, international conferences, and meetings.

• Corporate discounts for English lessons.

• Health benefits: up to $1,000 gross per year per employee for self-purchased health insurance or doctor’s fees for themselves and close relatives if not eligible for corporate medical insurance.

• Fully-equipped workplace and necessary equipment in offices or co-working locations.

• Reimbursement of workplace expenses up to $1000 gross once every 3 years for co-working rent or home office equipment.

• An internal gamified gratitude system with bonuses that can be exchanged for merchandise, team-building activities, massage certificates, etc.