Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the positioning, launch, and sales strategy for SecurityScorecard’s products.

• Act as the liaison among Product, Sales, and the market.

• Create positioning, messaging, and value propositions for security ratings, supply chain detection and response, attack surface management, and third-party risk capabilities.

• Spearhead go-to-market strategy and execution for product launches and significant releases.

• Develop sales enablement resources such as battlecards, pitch decks, presentation scripts, demo narratives, and objection-handling materials.

• Educate sellers and partners on the use of sales enablement resources.

• Maintain competitive intelligence and perform win/loss analyses.

• Execute buyer, persona, and market research.

• Convert customer, sales, and analyst feedback into actionable roadmap contributions.

• Produce web content, marketing materials, and campaign collateral for CISOs, security practitioners, procurement leaders, and executives.

• Brief industry analysts and assist with analyst evaluations.

• Define and report on KPIs including launch impact, sales asset adoption, pipeline influence, and win rates.

• Collaborate with Product Management, Sales, Customer Success, Demand Generation, and Content teams.

⛳️ Requirements

• 4 to 7 years of experience in B2B SaaS product marketing, demonstrating a history of successful launches and sales enablement.

• Experience in the fields of cybersecurity, risk management, or enterprise software is highly preferred.

• Outstanding writing, messaging, and storytelling abilities, with a talent for simplifying complex technical concepts.

• Strong skills in competitive analysis and market research.

• Proven capability to collaborate across functions and influence others without direct authority.

• An analytical mindset, comfortable with utilizing data to assess impact and inform decision-making.

• Familiarity with Salesforce, HubSpot or Marketo, and a sales enablement platform.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline, or equivalent experience.

• Must not require immigration sponsorship for this role.

🏝️ Benefits

• Competitive salary.

• Stock options.

• Health benefits.

• Unlimited PTO.

• Parental leave.

• Tuition reimbursement.

• Potential for annual performance-based incentive compensation awards.

• Opportunities for equity.

• Additional company benefits.

• Reasonable accommodations for qualified individuals with disabilities.