Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Strategize and execute launches for new products, features, and releases, ensuring a seamless cross-functional implementation.

• Create marketing initiatives, including activities and budgets aimed at retaining existing customers and attracting new ones.

• Collaborate with demand generation and content teams to develop effective demand-generation campaigns.

• Evaluate program performance, identifying successes and areas for improvement, and communicate necessary adjustments.

• Craft positioning, messaging, and content tailored for target buyer personas in partnership with product management and marketing communications.

• Articulate how products address buyer challenges using market insights.

• Advocate for products externally through speaking engagements and written contributions.

• Conduct research on buyers, their purchasing behavior, and decision-making criteria.

• Examine the competitive landscape and assess competitor positioning.

• Outline buyer journeys and leverage insights to enhance sales and marketing efforts.

• Provide training for sales channels and develop internal tools and external marketing materials.

• Transform positioning and messaging into resources for marketing, partner, and sales teams.

• Utilize AI tools for market and competitor research, messaging testing, and the creation of launch and enablement resources.

• Establish repeatable AI workflows, prompts, templates, and agents for marketing and sales teams.

• Manage products comprehensively while collaborating closely with product managers, partners, sales, and the broader team.

⛳️ Requirements

• A minimum of 4 years of product marketing experience in B2B, including product launches, positioning, and messaging.

• Experience in sales enablement, including training sales personnel and creating battlecards and collateral.

• Practical experience with AI tools in daily tasks or a strong willingness to learn them rapidly.

• Background in collaborating with product teams to shape product strategy.

• Ability to work effectively with technical teams and convey the value of technical products to buyers.

• Proficient quantitative analytical abilities.

• Excellent written and verbal communication skills in positioning, messaging, and storytelling.

• Customer-focused mindset, with experience in direct customer interactions.

• Diplomatic skills when working with cross-functional partners.

• Ability to work independently within a small, entrepreneurial team environment.

• Strong organizational skills for managing multiple projects and priorities.

• Experience in developing AI workflows or automations for marketing or sales teams is a plus.

• Must possess authorization to work in Canada.

🏝️ Benefits

• Flexible work hours.

• Employee stock options.

• Health benefits.

• 3 weeks of vacation.

• 7 life leave days.

• 2 Level Up days for professional development.

• 1 volunteer day.

• Summer Fridays and the office is closed during the holiday break in December.

• Paid parental leave.

• $2000/year wellness/home office allowance.

• $5000/year professional development allowance.