Product Marketing Manager

This is a fully remote position, open to applicants in Hungary.

📋 Description

• Develop messaging and positioning that links Percona's Kubernetes software with Support and Services offerings.

• Take ownership of the go-to-market strategy and execution for releases, features, and service offerings.

• Create and manage GTM assets, such as web pages, datasheets, case studies, white papers, and sales enablement materials.

• Engage with the open-source community, partners, and customers to enhance Percona's Kubernetes market presence and promote service adoption.

• Generate customer evidence through interviews, Jobs-to-be-Done research, case studies, testimonials, and other proof points.

• Influence product strategy and roadmap by leveraging customer feedback, market insights, and competitive analysis.

• Optimize marketing effectiveness through audience segmentation, campaign performance analysis, and data-driven recommendations.

• Collaborate with Digital Marketing on content, SEO, PPC, email, social media, and demand generation channels.

• Act as the dedicated marketing lead and primary contact for the Cloud Native product line.

⛳️ Requirements

• Minimum of 2 years of experience in go-to-market, product marketing, or solution-focused roles.

• A technical background or familiarity with database management or the Kubernetes software market is advantageous.

• Product Marketing Alliance, Pragmatic, or other PMM certification is a plus.

• Strong understanding of customer buying journeys and decision-making processes.

• Excellent data analysis skills for segmentation and performance tracking in demand generation.

• Outstanding writing, communication, and presentation skills.

• Demonstrated experience in aligning messaging and value propositions with customer and sales needs, including interactions with prospects, partners, and industry analysts.

• Proficiency in English, both written and spoken.

• A data-driven mindset.

🏝️ Benefits

• Flexible work hours.

• Various paid time off programs.

• All necessary equipment for your remote office.

• Funding for career development, including external training, certifications, and conferences.

• Ongoing connectivity allowances.

• Opportunity to participate in the equity incentive plan.

• The Percona Adventure Team.

• Work-from-Anywhere policy.

• FlowDays.

• FryDays.

• Overall flexibility.

• PAVE volunteering program.

• Women Transforming Technology initiative.

• Collaborative and highly-engaged culture.