Product Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of product marketing at Oversee by identifying new buyers for current products through market analysis and refined ICP definition.

• Develop the go-to-market strategy based on evidence demonstrating product-market fit.

• Manage positioning, persona and segment messaging, along with competitive insights and product language across marketing and product platforms.

• Enhance and construct the positioning and messaging framework.

• Oversee ICP, persona, and segment messaging across corporate, leisure, and partnerships.

• Ensure consistent product messaging across all markets and verticals.

• Conduct competitive tracking across reshop and agentic AI for travel operations, corporate, and leisure sectors.

• Implement an ongoing win/loss research program.

• Perform buyer research and create market studies with recommendations on segment alignment.

• Produce product pages, one-pagers, launch materials, product-led blog content, and technical explainers.

• Write and revise campaign copy in collaboration with Growth Marketing.

• Maintain a consistent content cadence and strategy.

• Facilitate onboarding for new sales representatives on positioning and keep the existing team updated.

• Regularly participate in sales calls to identify successful strategies.

• Establish and manage a repeatable, tiered launch process from start to finish.

• Collaborate cross-functionally to ensure cohesive launches.

• Evaluate launches and conduct post-launch retrospectives.

• Report to the Marketing Director and closely collaborate with product, sales, and the executive team.

⛳️ Requirements

• Over 7 years of experience in product marketing within B2B SaaS, travel technology, or a similar technical B2B setting.

• Proven history of managing positioning and messaging comprehensively, including the foundational research.

• Exceptional writing skills for product pages, battlecards, launch materials, and technical explainers.

• Daily utilization of AI tools as an essential part of your work; this is a non-negotiable requirement.

• Comfortable operating in a category-creation environment without an established playbook.

• Experience collaborating directly with sales teams, including participating in calls, developing sales materials, and closing the feedback loop on effective strategies.

• Ability to articulate a technical product's value clearly to a commercial buyer.

• Self-motivated with the ability to sequence and deliver work independently.

• Native English speaker.

• Located in the UK.

• Experience with marketing to travel agencies, TMCs, OTAs, or tour operators is a significant advantage.

• Experience in marketing AI or agentic products is a notable plus.

🏝️ Benefits

• Equal opportunity employment policy without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status.