Product Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and implement go-to-market strategies for new product areas, encompassing launch strategy, packaging, enablement, rollout, and post-launch evaluation.

• Collaborate with product and sales teams to define target segments, buyer personas, and launch objectives, while ensuring cross-functional alignment on timelines and deliverables.

• Spearhead the verticalization of marketing and sales materials tailored to specific industries.

• Provide market insights regarding procurement and finance audiences, including their workflows, needs, and purchasing processes.

• Assess the competitive landscape, focusing on procure-to-pay and spend management vendors.

• Create and maintain battlecards and competitive insights for the sales team.

• Develop product positioning and messaging that sets Ottimate apart from competitors.

• Generate website content, slide presentations, one-pagers, product training materials, case studies, blog articles, and other collateral.

• Convey customer and market insights to the product team to guide roadmap decisions and prioritization.

• Cultivate customer relationships through interviews, advisory boards, and participation in industry events.

• Aid in customer retention and growth through launch communications, adoption initiatives, and feature announcements.

• Train sales channels and create internal tools and external materials.

• Collaborate with marketing, product, sales, support, and partnerships teams.

⛳️ Requirements

• Minimum of 4 years of experience in product marketing, including comprehensive ownership of go-to-market plans and launches.

• Practical experience in marketing invoice automation, procurement, purchasing, or procure-to-pay software.

• Proven ability to adapt positioning and materials for various industries or customer segments.

• Strong understanding of go-to-market strategy, positioning, messaging, and solution packaging.

• Familiarity with procurement workflows, including requisitions, purchase orders, approvals, receiving, three-way matching, and supplier management.

• In-depth knowledge of market trends and product lifecycles.

• Background in B2B SaaS; experience in procurement, spend management, finance SaaS, or fintech is a significant advantage.

• Excellent written, verbal, and visual communication and storytelling abilities.

• Comfortable working cross-functionally and managing multiple projects in a dynamic startup environment.

🏝️ Benefits

• Annual bonus.

• Medical, Dental, Vision, and other Company-Sponsored Benefits for you and your family.

• Employer-sponsored 401(k) with company matching.

• Paid Time Off (and encouragement to utilize it).

• Philosophy of promoting from within.

• Experience in a growing team and startup environment.

• Opportunity to creatively solve challenging problems.

• Freedom to pursue inspiring work.

• Infrastructure that supports ongoing challenges and personal development.

• Passionate colleagues and a collaborative working atmosphere.

• Diverse and inclusive workforce.

• Safe space for employees to express their authentic selves at work.

• People-first leadership approach.

• Commitment to equal opportunity employment.