Director of Product Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Spearhead the go-to-market strategy for products, encompassing target market identification, messaging, enablement, positioning, ideal customer profiles (ICPs), and personas.

• Collaborate with Product Management to define market strategies, perform competitive analyses, and influence product roadmaps.

• Partner with Growth Marketing, Sales, and Customer Success teams to propel revenue growth, enhance customer retention, and improve market positioning.

• Align channels and initiatives with Growth Marketing to effectively reach target audiences and boost engagement and conversions.

• Create and refine marketing materials, sales tools, and product storytelling resources.

• Establish industry thought leadership through content creation, public speaking engagements, and contributions to media outlets.

• Identify key customers and develop case studies, success stories, speaking opportunities, and customer champions.

• Manage competitive intelligence by monitoring positioning, pricing, and product developments.

• Develop battlecards, insights on wins/losses, and resources for handling objections.

• Assist in the training and enablement of sales and customer success teams in collaboration with internal Learning & Development teams.

• Lead the product marketing function and collaborate closely with Marketing, Product, and Sales to meet business objectives.

⛳️ Requirements

• Over 7 years of experience in product marketing, including leadership of a team.

• Strong preference for experience in marketing to healthcare systems, pharmaceuticals, or hospitals.

• Exceptional writing and communication abilities, capable of simplifying complex concepts for varied audiences.

• Demonstrated success in driving results-oriented marketing strategies while keeping a clear strategic vision.

• Strong collaborative skills across teams and the ability to build credibility with product, sales, and customer stakeholders.

• Passionate about technology and innovation, with a comprehensive understanding of market trends and customer needs.

• Ability to thrive in a fast-paced, high-growth environment, demonstrating confidence and adaptability.

• All successful candidates must complete and pass reference and background checks.

• Applicants must indicate desired salary for consideration.

• Candidates who are hired must verify their identity and eligibility to work in compliance with federal law.

🏝️ Benefits

• Health insurance

• Long-term disability insurance

• Life insurance

• Unlimited Paid Time Off

• 10 paid Holidays

• Paid Parental Leave

• Work Anniversary Bonus

• Participation in the Employee of the Quarter Program

• Monthly $100 Connectivity Stipend Reimbursement

• 401K matching: 100% of the first 3% invested and 50% of the next 2% invested