GTM Marketing Strategist – MGA Insurance Industry

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead, manage, and assist in the execution of the strategic go-to-market plan for the MGA sector.

• Develop and apply comprehensive marketing strategies for both in-person and digital platforms.

• Author and guide the creative process to enhance marketing materials.

• Design impactful quarterly campaigns aimed at achieving business objectives.

• Collaborate with the marketing team to develop and execute campaigns.

• Conceptualize and coordinate content creation with corporate and design teams.

• Generate written and designed content for websites, blog posts, social media, and email marketing.

• Partner with the Industry Director along with the Marketing and Sales teams.

• Work in conjunction with Demand Generation, Corporate, GM, Sales, and technology leaders to drive Carrier market strategy.

• Analyze customer needs, market trends, and revenue objectives, then craft, implement, and oversee the market strategy and content execution.

• Address complex issues and projects, presenting solutions to audiences at all organizational levels.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• 3-5 years of B2B marketing experience within the US insurance sector, specifically with MGA.

• A minimum of 3 years of preferred writing experience.

• Previous experience in executing B2B campaigns.

• A strong interest or curiosity in digital-first communication and marketing.

• Proficient analytical skills for data interpretation, insight generation, and data-driven decision-making.

• Strong project management capabilities.

• Detail-oriented, capable of prioritizing tasks and meeting deadlines in a fast-paced setting.

• Must be legally authorized to work in the United States.

• Required to indicate whether employment visa sponsorship will be necessary.

• Experience in the insurance carrier, retail, or MGA sectors will be evaluated.

• Experience within insurance technology services will be evaluated.

• Proven track record of independently leading a comprehensive, integrated go-to-market strategy for a complex B2B offering will be assessed.

🏝️ Benefits

• Eligibility for an annual bonus.

• Comprehensive benefits package.

• Additional opportunities available at ReSource Pro.

• Position allows for remote work.

• Interview process conducted via Zoom.