Principal Product Marketing Manager – Identity

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the product narrative for Huntress Managed ITDR and ISPM, overseeing positioning, messaging, launches, campaigns, and sales enablement.

• Create and refine positioning, messaging, and value propositions that set Huntress Managed ITDR and ISPM apart in the identity security sector.

• Develop and lead content, campaign ideas, and launch materials that link identity-security capabilities to the challenges faced by customers and partners.

• Collaborate with Product Management to articulate identity offerings, shape launch strategies, and provide market insights to inform product and roadmap direction.

• Act as an external product expert and advocate.

• Design sales enablement training and resources that assist sellers in articulating identity risks, generating leads, converting opportunities, and expanding accounts.

• Work with Revenue Marketing and Brand to identify demand-generation opportunities, programs, and channels.

• Leverage AI in multi-step research, messaging, campaigns, and enablement processes.

• Emphasize results such as pipeline development, conversion rates, account expansion, and customer identity resilience.

⛳️ Requirements

• Over 8 years of product marketing experience, with significant exposure to the cybersecurity field.

• Comprehensive understanding of identity-security principles and technologies, including identity threat detection and response and identity security posture management.

• Strong grasp of the security landscape, identity-based attacks, and hacker tactics.

• Experience in supporting MSP, channel-driven, or enterprise go-to-market strategies.

• Proven ability to create positioning, messaging, content, and campaign concepts for both technical and business audiences.

• Capacity to collaborate effectively across Product, Marketing, Sales, and security teams.

• Exceptional written and verbal communication and storytelling abilities.

• Experience partnering with design and content teams to produce one-pagers, web content, whitepapers, and demo videos.

• Familiarity with using AI to create reusable, multi-step workflows for research, analysis, content creation, and compelling presentations.

• Capability to exercise sound judgment regarding AI outputs.

🏝️ Benefits

• Fully remote work environment.

• Generous paid time off policy, encompassing vacation, sick leave, and paid holidays.

• 12 weeks of paid parental leave.

• Highly competitive and comprehensive medical, dental, and vision insurance plans.

• 401(k) plan with a 5% contribution, regardless of employee contributions.

• Life and disability insurance offerings.

• Stock options available for all full-time employees.

• One-time reimbursement of $500 for setting up or upgrading a home office.

• Annual allowance for education and professional development support.

• $75 USD monthly digital reimbursement.

• Access to the BetterUp platform for coaching, personal, and professional development.