Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of how Nielsen products are introduced to the market.

• Establish the product marketing function from the ground up.

• Convert product vision into market narratives that focus on customer needs.

• Represent customer insights during product evaluations and influence positioning, roadmap, and category definitions.

• Collaborate with Product on roadmap prioritization based on customer feedback and competitive analysis.

• Develop product positioning and messaging that is backed by customer evidence.

• Create and maintain sales enablement resources, including pitch decks, case studies, demos, battlecards, objection handling strategies, and competitive assessments.

• Transform market intelligence into actionable strategies across product decisions, sales tactics, marketing initiatives, and executive planning.

• Oversee and enhance the launch lifecycle, including tiering, intake, and stage gates.

• Work collaboratively across Product, Sales, and Marketing to ensure consistent product narratives.

⛳️ Requirements

• 5–10 years of experience in product marketing or a related go-to-market discipline.

• Extensive experience in large-scale B2B environments, data analytics, or media technology.

• Comfortable working in technical contexts, including API-driven and cloud-based systems.

• Capable of articulating a clear technical narrative.

• Proven track record of influencing product development and shaping strategic roadmaps.

• Ability to link product marketing efforts to category-level positioning.

• Strong communication skills with the ability to influence senior stakeholders.

• Excellent writing skills that are clear and engaging.

• Experience in building structured launch processes and scaling go-to-market strategies.

• Ability to collaborate effectively with Product, Sales, and Marketing teams.

🏝️ Benefits

• Comprehensive health and wellness plans.

• 401(k) plan with a Nielsen company match.

• Generous paid time off policy.

• Company-provided vehicle (depending on the role).

• Eligibility for discretionary incentives or bonuses (depending on the role).

• Potential for bonuses, equity, or other incentives.