This is a fully remote position, open to applicants in Michigan.

📋 Description

• Develop and enhance product positioning and messaging to effectively convey value to automotive retailers, agencies, and OEMs.

• Design and implement go-to-market strategies for new product launches and feature improvements.

• Coordinate product, commercial, and marketing teams to ensure alignment around launches and enhancements.

• Partner with campaign and demand generation teams to foster awareness, engagement, and growth in the sales pipeline.

• Lead cross-functional projects and manage initiatives from initial concept through to execution.

• Provide launch materials, sales tools, and campaign support within established timelines.

• Produce sales collateral, including one-sheets, pitch decks, and communication strategies.

• Empower sales teams and facilitate dealer discussions.

• Travel as necessary.

⛳️ Requirements

• Minimum of 4 years of B2B product marketing experience, ideally in enterprise software, SaaS, technology, analytics, data, or the automotive sectors.

• Demonstrated experience in developing positioning and messaging strategies and successfully leading go-to-market launches for technical products or solutions.

• Strong grasp of enterprise buying cycles and marketing to executive, business, and technical audiences.

• Outstanding written, verbal, and presentation abilities, with a knack for converting complex concepts into engaging customer value narratives.

• Proven experience in creating sales enablement materials and assisting commercial teams throughout the sales process.

• Strong strategic thinking, organizational, and project management capabilities with the ability to juggle multiple priorities effectively.

• Collaborative leadership approach with a track record of successfully influencing cross-functional stakeholders without direct authority.

• Analytical mindset capable of utilizing customer, market, and performance data to inform decisions and enhance outcomes.

• Experience in automotive, mobility, data analytics, or technology solutions is advantageous.

• Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.