Product Marketing Manager

This is a fully remote position, open to applicants in Kansas, +2 more states.

📋 Description

• Build and sustain a deep understanding of the Rx Savings Solutions product portfolio, market dynamics, customer requirements, and competitive landscape.

• Convert insights into unique product positioning and marketing strategies.

• Formulate and implement go-to-market strategies for new products, feature improvements, and strategic initiatives.

• Collaborate with Product Management to align priorities with the product roadmap and craft a unified portfolio narrative.

• Develop positioning, messaging, value propositions, and go-to-market materials tailored for various audiences.

• Work together with Product Management, Sales, Client Success, Revenue Marketing, and other stakeholders on launches and initiatives.

• Create and maintain sales collateral, presentations, whitepapers, case studies, blog posts, launch materials, and additional content.

• Equip customer-facing teams with product training, launch communications, messaging guidance, and enablement materials.

• Organize the Client Advisory Council and client feedback initiatives.

• Act as a strategic advisor during product ideation.

• Develop customer proof points, market evidence, and supporting data.

• Set goals and success measures for launches and educate stakeholders on product marketing strategies.

• Identify opportunities to market solutions throughout the client lifecycle and to key influencers.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.

• Generally, 4+ years of experience in product marketing, B2B marketing, or a related discipline.

• Proven experience in developing product positioning, messaging, and go-to-market strategies for B2B products or SaaS solutions.

• Experience in translating market, customer, competitive, and product insights into marketing strategies and deliverables.

• Ability to create presentations, product collateral, and content aimed at customers or sales teams.

• Strong business acumen and comprehension of healthcare industry dynamics.

• Familiarity with Salesforce, email marketing platforms, Jira, and Microsoft Office tools.

• Preferred experience in healthcare or pharmacy benefits.

• Proven ability to work effectively across cross-functional teams.

• Strong interpersonal and presentation skills.

• Excellent written, verbal, presentation, and storytelling abilities.

• Strong project management skills.

• Capacity to work independently in an ambiguous, evolving environment.

🏝️ Benefits

• Competitive compensation package.

• Annual bonus may be offered.

• Long-term incentive opportunities may be available.

• McKesson Total Rewards benefits package.

• Equal employment opportunities.

• Reasonable accommodations for job search or application.