Product Marketing Manager

This is a fully remote position, open to applicants in Germany, +6 more countries.

📋 Description

• Define and continually enhance Matomo's positioning, messaging, and value propositions.

• Convert technical capabilities into clear customer and business value.

• Develop a systematic understanding of customers, buyers, and markets through research, sales discussions, support feedback, product utilization, and market intelligence.

• Transform insights into more robust Ideal Customer Profiles (ICPs), personas, messaging, go-to-market strategies, and contributions for Product.

• Take ownership of product marketing strategy and planning for significant product and feature launches.

• Collaborate with Product, Sales, and Marketing from the initial positioning phase through launch and adoption.

• Prioritize product launches, sales opportunities, customer requirements, and strategic marketing initiatives.

• Create sales enablement materials, including pitch documents, battlecards, persona guidance, and value/ROI frameworks.

• Develop market and competitive intelligence to inform positioning, packaging, pricing, product strategy, and go-to-market decisions.

• Collaborate across Marketing, Product, and Customer teams to enhance product discovery, comprehension, and adoption.

• Ensure consistent product messaging across the website, campaigns, content, launches, and sales discussions.

• Support stronger differentiation, more effective sales dialogues, improved conversion rates, and measurable product adoption.

⛳️ Requirements

• Over 5 years of experience in product marketing within a B2B SaaS or technology setting, with a proven track record in managing positioning, messaging, and go-to-market strategy.

• Significant experience in converting customer, market, and competitive insights into clear ICPs, value propositions, and distinct product narratives.

• Proven success in leading go-to-market initiatives and product launches across Product, Marketing, and Sales disciplines.

• Experience in developing sales enablement tools that enhance the quality of customer interactions and support measurable commercial results.

• Ability to grasp complex or technical products and translate them into straightforward, credible, and compelling customer value.

• Customer-focused and data-driven approach, integrating qualitative insights, quantitative evidence, and commercial judgment.

• Excellent written and spoken English skills, with the ability to communicate clearly in a global, asynchronous setting.

• Strong history of taking ownership, demonstrating sound judgment, and achieving measurable outcomes.

• Preferred: experience with web analytics, MarTech, data infrastructure, privacy technology, or another technically complex SaaS category.

• Preferred: experience marketing open-source or developer-influenced products.

• Preferred: experience supporting enterprise or Sales-Led Growth strategies.

• Preferred: experience in adapting positioning and enablement across international markets, especially in Europe and North America.

• Preferred: proficiency in French or German language skills.

🏝️ Benefits

• 100% remote working within your country of employment.

• Flexible working hours, accommodating the collaboration and coverage needs of the role.

• 25 to 30 days of paid annual leave in addition to national public holidays.

• Support for home-office equipment and co-working arrangements.

• Health insurance support, where applicable.

• Mental health and wellbeing assistance.

• Opportunities for training and professional development.

• Paid volunteering day.

• Pet bereavement leave.

• No-meeting Fridays.

• No more than two days each week with late meetings.