Product Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop commercial messaging and sales enablement programs and materials, such as pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.

• Equip sales and customer success teams with messaging, tools, and training to effectively convey Ovia’s value in the women’s health sector.

• Collect market feedback from Sales and Customer Success to enhance enablement training, resources, and feedback mechanisms.

• Convert product updates and new features into customer-centered, market-ready messaging and commercial materials.

• Assist in portfolio marketing strategy for Ovia Health by Labcorp and Labcorp’s women’s health solutions.

• Create messaging frameworks, value propositions, customer narratives, and positioning for health plans, employers, providers, consultants, and channel partners.

• Review and refresh materials to ensure consistent messaging across campaigns, sales documentation, product launches, and customer communications.

• Facilitate cross-functional go-to-market planning for product launches, feature releases, partnerships, and strategic initiatives.

• Oversee launch plans involving Product, Marketing, Sales, Customer Success, Clinical, and Partnerships teams.

• Produce launch messaging, positioning, sales readiness materials, and internal communications.

• Define launch success metrics and enhance go-to-market performance.

• Monitor competitive actions, healthcare trends, employer and payer priorities, and dynamics within the women’s health market.

• Conduct market research and consolidate customer insights for positioning and portfolio strategy.

• Leverage competitive intelligence to enhance differentiation and guide roadmap discussions.

• Manage thought leadership initiatives, evidence-based content, webinars, conferences, executive presentations, speaking engagements, and strategic campaigns.

• Utilize AI to expedite content creation, insight generation, recurring workflows, and intelligence synthesis while supervising final outputs.

• Generate AI-assisted summaries and maintain shared AI tools, templates, and knowledge resources to foster cross-functional alignment and consistency.

• Monitor KPIs for portfolio marketing, product launches, and commercial enablement.

• Evaluate campaign effectiveness, launch metrics, content engagement, and sales feedback.

• Provide recommendations and business insights to commercial and executive leadership.

• Act as the liaison between Product, Clinical, Sales, Customer Success, Partnerships, and Marketing to drive commercial growth, pipeline development, and adoption.

⛳️ Requirements

• Bachelor’s degree.

• 3 or more years of experience in product marketing, sales enablement, or a similar role.

• Strong interest and comfort in learning about and discussing women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely and disproportionately affect women.

• Proficient in using competitive intelligence platforms and tools.

• Ability to approach health topics with empathy, accuracy, and cultural sensitivity.

• Experience collaborating cross-functionally with sales, product, and marketing teams.

• Customer and revenue-focused mindset.

• Proactive, inquisitive, and eager to learn.

• Adaptable and comfortable proposing solutions and improvements.

• Preferred: 1 or more years of experience in Women’s Health.

• Preferred: 1 or more years of experience in B2B and B2B2C go-to-market and sales strategies.

• Preferred: 2 or more years of experience in developing sales enablement programs and addressing ongoing team training requirements.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Short-term disability (STD).

• Long-term disability (LTD).

• 401(k).

• Paid Time Off (PTO) or Flexible Time Off (FTO).

• Tuition Reimbursement.

• Employee Stock Purchase Plan.

• Annual bonus under the Labcorp Bonus Plan (subject to corporate/business segment performance and individual performance modifiers).