Product Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Develop commercial messaging and create sales enablement programs and assets, such as pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.

• Provide sales and customer success teams with necessary messaging, tools, and training to effectively communicate Ovia’s value in the women’s health sector.

• Collect market feedback to enhance enablement training, resources, and feedback loops.

• Convert product updates into customer-centric messaging and commercial materials.

• Assist in portfolio marketing strategy for Ovia Health by Labcorp and Labcorp’s women’s health solutions.

• Create messaging frameworks, value propositions, and customer narratives.

• Specify messaging for health plans, employers, providers, consultants, and channel partners.

• Review and refresh materials to guarantee consistent branding.

• Collaborate with Product Management and Clinical teams to transform new capabilities into market-ready messaging.

• Aid in go-to-market strategies for product launches, feature rollouts, partnerships, and strategic initiatives.

• Oversee launch plans involving Product, Marketing, Sales, Customer Success, Clinical, and Partnerships teams.

• Craft launch messaging, positioning, sales readiness materials, and internal communications.

• Set metrics for launch success and enhance go-to-market strategies.

• Observe competitive activity, healthcare trends, employer and payer preferences, and dynamics within the women’s health market.

• Conduct market research and compile customer insights.

• Collaborate with Sales, Customer Success, and Product teams to grasp customer needs and market opportunities.

• Leverage competitive intelligence to enhance differentiation and guide roadmap discussions.

• Direct strategic thought leadership and evidence-based content initiatives.

• Support webinars, conferences, executive presentations, speaking engagements, and strategic campaigns.

• Utilize AI to expedite content creation, insight generation, ongoing workflows, and intelligence synthesis.

• Maintain shared AI tools, templates, and knowledge resources.

• Monitor and assess KPIs for portfolio marketing, product launches, and commercial enablement.

• Evaluate campaign performance, launch metrics, content engagement, and gather sales feedback.

• Present recommendations and business insights to commercial and executive leadership.

⛳️ Requirements

• Bachelor’s degree.

• A minimum of 3 years of experience in product marketing, sales enablement, or a similar role.

• At least 1 year of experience in Women’s Health, with a solid understanding of relevant topics (preferred).

• Minimum of 1 year of experience in B2B and B2B2C go-to-market and sales activities (preferred).

• Over 2 years of experience in developing sales enablement programs and addressing ongoing team training needs (preferred).

• Strong interest in and comfort with discussing women’s health topics, including menstruation, reproductive health, breast and vaginal health, and conditions that uniquely and disproportionately impact women.

• Experience with competitive intelligence platforms and tools.

• Ability to approach health topics with empathy, accuracy, and cultural sensitivity.

• Experience collaborating cross-functionally with sales, product, and marketing teams.

• A customer-oriented and revenue-focused mindset.

• Proactive, inquisitive, and eager to learn.

• Adaptable and comfortable suggesting improvements and solutions.

🏝️ Benefits

• Annual bonus under the Labcorp Bonus Plan.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Short-term disability (STD).

• Long-term disability (LTD).

• 401(k).

• Paid Time Off (PTO) or Flexible Time Off (FTO).

• Tuition Reimbursement.

• Employee Stock Purchase Plan.